TV's problem is the TV itself
Display Advertising

TV's problem is the TV itself

8y Larry Allen

TV's problem is the TV itself

As traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect wit...

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Holiday shopping: what shoppers and retailers are really thinking
Ecommerce

Holiday shopping: what shoppers and retailers are really thinking

8y Jim Davidson

Holiday shopping: what shoppers and retailers are ...

Brands can use consumer expectations to dictate campaign strategy. Here's how targeting with special promotions can help marketers gain a competitive ...

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And the top digital marketer in the presidential race is...
Marketing

And the top digital marketer in the presidential race is...

8y Mike O'Brien

And the top digital marketer in the presidential r...

There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are ...

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Millennial men the most emotional while watching video ads
Media

Millennial men the most emotional while watching video ads

8y Greg Jarboe

Millennial men the most emotional while watching v...

Research conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help...

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No Single Channel Excels in China as Consumer Touchpoints Expand
Asia

No Single Channel Excels in China as Consumer Touchpoints Expand

9y Sophie Loras

No Single Channel Excels in China as Consumer Touc...

Marketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience...

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Allrecipes.com Sees Increased Engagement Despite Polarizing Redesign
Search

Allrecipes.com Sees Increased Engagement Despite Polarizing Redesign

9y Mike O'Brien

Allrecipes.com Sees Increased Engagement Despite P...

Allrecipes.com launched a new look last month, when the site became more social. Many users were angry about the change, though the company has seen m...

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Your Brand Can Be as Famous as Sour Patch Kids
Conference Coverage

Your Brand Can Be as Famous as Sour Patch Kids

9y Yuyu Chen

Your Brand Can Be as Famous as Sour Patch Kids

During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the bran...

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Social Content Helps Fast Food Brands Beat Stigma
Social

Social Content Helps Fast Food Brands Beat Stigma

9y Mike O'Brien

Social Content Helps Fast Food Brands Beat Stigma

Fast food bucks today's healthier dining trends, but brands like Burger King and Taco Bell still get lots of love online. Are solid content strategies...

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Jennifer Convertibles Comes Back with Influencer Content
Social

Jennifer Convertibles Comes Back with Influencer Content

9y Mike O'Brien

Jennifer Convertibles Comes Back with Influencer C...

Reemerging from Chapter 11 as a more modern digital brand, Jennifer Convertibles partnered with content-creation platform SheSpeaks for its first fora...

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Beverage Brands Illustrate Importance of Online Content for Offline Products
Marketing

Beverage Brands Illustrate Importance of Online Content for Offline Product...

9y Mike O'Brien

Beverage Brands Illustrate Importance of Online Co...

Soft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is...

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How a Blasé Approach Helped Swedish Fish Reach Gen Z
Media

How a Blasé Approach Helped Swedish Fish Reach Gen Z

9y Mike O'Brien

How a Blasé Approach Helped Swedish Fish Reach Gen...

Swedish Fish candies have been around forever, but they're not especially popular with the younger generation. To change that, Mondelez abandoned the ...

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Pandora and Spotify CMOs: Music Is Everything When It Comes to Millennials
Conference Coverage

Pandora and Spotify CMOs: Music Is Everything When It Comes to Millennials

9y Yuyu Chen

Pandora and Spotify CMOs: Music Is Everything When...

Brands must unleash the power of music in this connected world. An effective music marketing strategy requires authenticity and personalization, accor...

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How Is UGC Changing Content Marketing?
Social

How Is UGC Changing Content Marketing?

9y Mike O'Brien

How Is UGC Changing Content Marketing?

Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparab...

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How Imgur Helps Brands Market to Males
Marketing

How Imgur Helps Brands Market to Males

9y Emily Alford

How Imgur Helps Brands Market to Males

Imgur's growing community of Millennial males makes the photo sharing site a prime advertising spot for brands like eBay and Starz. Read More...

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4 Strategic Tips for Building a Lasting Social Campaign in China
Asia

4 Strategic Tips for Building a Lasting Social Campaign in China

9y Sophie Loras

4 Strategic Tips for Building a Lasting Social Cam...

We Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Read Mo...

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Why an Intent Strategy Can Solve the Ad Blocking Problem
Display Advertising

Why an Intent Strategy Can Solve the Ad Blocking Problem

9y Som Puangladda

Why an Intent Strategy Can Solve the Ad Blocking P...

One solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing. Read More...

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Multicultural Marketing to Become Mainstream in a Millennial World
Marketing

Multicultural Marketing to Become Mainstream in a Millennial World

9y Yuyu Chen

Multicultural Marketing to Become Mainstream in a ...

As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out f...

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Tweets of the Week: Tinder Meltdown and #HappyWomensDay Fail
Social

Tweets of the Week: Tinder Meltdown and #HappyWomensDay Fail

9y Emily Alford

Tweets of the Week: Tinder Meltdown and #HappyWome...

After a Vanity Fair article suggested that Tinder is contributing to "hookup culture," the brand created a very public fuss. Meanwhile, Bic managed to...

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VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo
Asia

VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo

9y Sophie Loras

VIDEO: Long-Term Strategy Key to Short-Term Viral ...

An always-on, long-term digital strategy is the key to success for short-term viral campaigns, Lenovo's Stephanie Hing said at ClickZ Live Hong Kong. ...

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VIDEO: The Brand Is Not the Hero According to Coca-Cola
Asia

VIDEO: The Brand Is Not the Hero According to Coca-Cola

9y Sophie Loras

VIDEO: The Brand Is Not the Hero According to Coca...

In this video, Coca-Cola's director of social media and sustainability, Tim Goudie, talks about the power of social media and the art of content creat...

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Creating Social Influencer Content That Counts
Marketing

Creating Social Influencer Content That Counts

9y Tessa Wegert

Creating Social Influencer Content That Counts

Social media's evolution as a pillar of marketing strategy requires social influencers to produce compelling content. Here are ways to design a dynami...

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KIND Uses Stop Motion Video to Make Instagram Magic for Millennial Moms
Social

KIND Uses Stop Motion Video to Make Instagram Magic for Millennial Moms

9y Emily Alford

KIND Uses Stop Motion Video to Make Instagram Magi...

Snack bar brand KIND has tapped Instagram star and artist Rachel Ryle to encourage moms to share their best summer photos for a chance to win a custom...

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4 Marketing Trends to Watch for in 2016
Marketing

4 Marketing Trends to Watch for in 2016

9y Himanshu Sareen

4 Marketing Trends to Watch for in 2016

A few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Ocul...

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Digital Makes Brands Think About Back-to-School Shopping Sooner
Ecommerce

Digital Makes Brands Think About Back-to-School Shopping Sooner

9y Mike O'Brien

Digital Makes Brands Think About Back-to-School Sh...

As the Internet has people starting back-to-school shopping earlier than ever, Nordstrom and Forever 21 are two retailers whose clever campaigns stand...

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Periscope Marketing 101: Lessons from 3 New Campaigns
Social

Periscope Marketing 101: Lessons from 3 New Campaigns

9y Tessa Wegert

Periscope Marketing 101: Lessons from 3 New Campai...

According to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three bra...

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Email Is Eating Mobile
Advanced Email Marketing

Email Is Eating Mobile

9y Dave Hendricks

Email Is Eating Mobile

With more people reading emails on mobile devices than desktop, it's imperative for email marketers to think mobile-first, or risk missing out on a lo...

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Best Practice For Native Advertising
Asia

Best Practice For Native Advertising

9y Nellie Chan

Best Practice For Native Advertising

LinkedIn's Nellie Chan outlines how thoughtfully created native content can develop long-lasting engagement on social media. Read More...

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