Brands across Asia could be capitalizing off the region's new fitness fad. Read More...
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View articleA recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Re...
View article"Jewish Tinder" founder David Yarus speaks to ClickZ about how JSwipe leverages its Millennial audience on social media. Read More...
View articleContent marketing needs to be a part of every brand's strategy going forward - it's the way of the future. Read More...
View articleIn the second part of our video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she shares how the brand builds a...
View articleOur attention spans are becoming shorter and shorter, so marketers must strive to capture consumers' attention with creative, real-time campaigns. Rea...
View articleHonda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car th...
View articleMillennials, Generation Y, the Post-Generation: a look at how marketers can most effectively reach Hong Kong's digital natives. Read More...
View articleIn this video interview, Brandon Rhoten, vice president of digital and social media at Wendy's International, talks about the brand’s approach to soci...
View articleAfter successfully rebranding itself through YouTube, Johnson & Johnson skincare company Clean & Clear is the subject of Google's new behind-t...
View articlePandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting. Rea...
View articleA new study by digital think tank L2 found that Instagram content, rather than audience size or posting frequency, helps brands like Nike and Starbuck...
View articleBringing back a classic marketing campaign, Pepsi targets Millennials with pop culture, social media, and philanthropy. But is the soft drink brand tr...
View articleSocial media has changed the way brands engage with their consumers, say marketing experts from Crowdtap, Weight Watchers, and MRY, who believe brands...
View articleIn this video interview, Sheryl Connelly, manager of global consumer trends and futuring at Ford, shares her insights into Gen Z and talks about how t...
View articleHow can you use the same tactics to reach both Millennial consumers and Baby Boomers? Read More...
View articleTo motivate the young workforce in your start-up, you need to think outside the box. Read More...
View articleTo promote KFC Romania's value meals, MRM Worldwide launched a user-generated content (UGC) campaign based on Millennials mocking a famous Instagram f...
View articleWith Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fa...
View articleIn today's YouTube culture, the younger generation is influenced by its own set of "experts," including online celebrities and social media stars, and...
View articleFor the first time, YouTube will compete with NBC's halftime show. Do its stars like Freddie Wong and Tobuscus have enough draw to compete with the li...
View articleComparing the user bases of five social networks in the U.S., eMarketer found that Instagram use is growing the fastest, while more and more senior ci...
View articleAs the chain tries to revitalize its "I'm lovin' it" tagline, the "Archenemies" video, created by Leo Burnett, focuses on love, though ignores the ele...
View articleWe sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to...
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