The Brand Value of Running
Asia

The Brand Value of Running

9y Christopher Lee

The Brand Value of Running

Brands across Asia could be capitalizing off the region's new fitness fad. Read More...

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Are Dating Apps the Next Big Thing in Marketing?
Marketing

Are Dating Apps the Next Big Thing in Marketing?

9y Mike O'Brien

Are Dating Apps the Next Big Thing in Marketing?

Dating apps are growing in popularity among older Millennials, who are generally single, employed, and attractive to brands. Is Tinder's first video a...

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HBO and Uber Partner to Deliver Iron Thrones to App Users
Marketing

HBO and Uber Partner to Deliver Iron Thrones to App Users

9y Emily Alford

HBO and Uber Partner to Deliver Iron Thrones to Ap...

To promote its new content streaming service, HBO Now, HBO and Uber will spend two days in New York City delivering Iron Thrones based on the one in t...

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UNICEF Turns to Snapchat to Advocate Awareness of Missing Childhoods in Nigeria
Social

UNICEF Turns to Snapchat to Advocate Awareness of Missing Childhoods in Nig...

9y Mike O'Brien

UNICEF Turns to Snapchat to Advocate Awareness of ...

In UNICEF's latest campaign, Snapchat's disappearing messages represent missing childhoods as a way to remind Millennials that the violence in Nigeria...

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Qué Pasa con Marketing? 6 Lessons I Learned in Argentina
Marketing

Qué Pasa con Marketing? 6 Lessons I Learned in Argentina

9y Kristin Kovner

Qué Pasa con Marketing? 6 Lessons I Learned in Arg...

A recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Re...

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VIDEO: Taking a JSwipe at Millennials in a Social World
Conference Coverage

VIDEO: Taking a JSwipe at Millennials in a Social World

9y Melanie White

VIDEO: Taking a JSwipe at Millennials in a Social ...

"Jewish Tinder" founder David Yarus speaks to ClickZ about how JSwipe leverages its Millennial audience on social media. Read More...

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Why Ad-Techs Needs to Put Their Content Marketing Hats On
Marketing

Why Ad-Techs Needs to Put Their Content Marketing Hats On

9y Frank Sinton

Why Ad-Techs Needs to Put Their Content Marketing ...

Content marketing needs to be a part of every brand's strategy going forward - it's the way of the future. Read More...

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VIDEO: Playboy 'Fishes Where the Fish Are' on Social
Conference Coverage

VIDEO: Playboy 'Fishes Where the Fish Are' on Social

9y Yuyu Chen

VIDEO: Playboy 'Fishes Where the Fish Are' on Soci...

In the second part of our video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she shares how the brand builds a...

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The Goldfish Generation: Attention Is the New Currency for Advertisers
Marketing

The Goldfish Generation: Attention Is the New Currency for Advertisers

9y Andrew Edwards

The Goldfish Generation: Attention Is the New Curr...

Our attention spans are becoming shorter and shorter, so marketers must strive to capture consumers' attention with creative, real-time campaigns. Rea...

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Acura Targets Millennials With Musical Tumblr Campaign
Marketing

Acura Targets Millennials With Musical Tumblr Campaign

9y Mike O'Brien

Acura Targets Millennials With Musical Tumblr Camp...

Honda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car th...

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Connecting With Hong Kong's Youth: 3 Key Strategies
Asia

Connecting With Hong Kong's Youth: 3 Key Strategies

9y Andreas Krasser

Connecting With Hong Kong's Youth: 3 Key Strategie...

Millennials, Generation Y, the Post-Generation: a look at how marketers can most effectively reach Hong Kong's digital natives. Read More...

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VIDEO: How Wendy’s Leverages Social and Native to Target Millennials
Marketing

VIDEO: How Wendy’s Leverages Social and Native to Target Millennials

9y Yuyu Chen

VIDEO: How Wendy’s Leverages Social and Native to ...

In this video interview, Brandon Rhoten, vice president of digital and social media at Wendy's International, talks about the brand’s approach to soci...

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YouTube Video Series Shows Branded Content's Success
Media

YouTube Video Series Shows Branded Content's Success

9y Mike O'Brien

YouTube Video Series Shows Branded Content's Succe...

After successfully rebranding itself through YouTube, Johnson & Johnson skincare company Clean & Clear is the subject of Google's new behind-t...

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SXSW 2015: Pandora Reaches Moment of Critical Mass With Audience Targeting
Analytics

SXSW 2015: Pandora Reaches Moment of Critical Mass With Audience Targeting

9y Emily Alford

SXSW 2015: Pandora Reaches Moment of Critical Mass...

Pandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting. Rea...

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Instagram Followers Don't Equal Engagement [Study]
Data insights

Instagram Followers Don't Equal Engagement [Study]

9y Mike O'Brien

Instagram Followers Don't Equal Engagement [Study]

A new study by digital think tank L2 found that Instagram content, rather than audience size or posting frequency, helps brands like Nike and Starbuck...

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Revamped Pepsi Challenge Aims to Attract Millennials
Marketing

Revamped Pepsi Challenge Aims to Attract Millennials

9y Mike O'Brien

Revamped Pepsi Challenge Aims to Attract Millennia...

Bringing back a classic marketing campaign, Pepsi targets Millennials with pop culture, social media, and philanthropy. But is the soft drink brand tr...

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84 Percent of Millennials Don’t Trust Traditional Advertising
Social

84 Percent of Millennials Don’t Trust Traditional Advertising

9y Yuyu Chen

84 Percent of Millennials Don’t Trust Traditional ...

Social media has changed the way brands engage with their consumers, say marketing experts from Crowdtap, Weight Watchers, and MRY, who believe brands...

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VIDEO: Why Does Gen Z Matter to Ford?
Social

VIDEO: Why Does Gen Z Matter to Ford?

9y Yuyu Chen

VIDEO: Why Does Gen Z Matter to Ford?

In this video interview, Sheryl Connelly, manager of global consumer trends and futuring at Ford, shares her insights into Gen Z and talks about how t...

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Breakthrough: Use Millennial Marketing to Reach Boomers
Marketing

Breakthrough: Use Millennial Marketing to Reach Boomers

9y Jeanniey Mullen

Breakthrough: Use Millennial Marketing to Reach Bo...

How can you use the same tactics to reach both Millennial consumers and Baby Boomers? Read More...

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Millennials Aren’t All Bad — If You Know How to Inspire Them
Marketing

Millennials Aren’t All Bad — If You Know How to Inspire Them

9y Alan Cutter

Millennials Aren’t All Bad — If You Know How to In...

To motivate the young workforce in your start-up, you need to think outside the box. Read More...

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Romanian KFC Campaign Taps UGC to Parody Rich Kids of Instagram
Social

Romanian KFC Campaign Taps UGC to Parody Rich Kids of Instagram

9y Mike O'Brien

Romanian KFC Campaign Taps UGC to Parody Rich Kids...

To promote KFC Romania's value meals, MRM Worldwide launched a user-generated content (UGC) campaign based on Millennials mocking a famous Instagram f...

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Discover Gives New Advertising Opportunities to Brands on Snapchat
Social

Discover Gives New Advertising Opportunities to Brands on Snapchat

9y Mike O'Brien

Discover Gives New Advertising Opportunities to Br...

With Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fa...

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The Evolution of the CPG Influencer Model: It’s Not the Parents
Marketing

The Evolution of the CPG Influencer Model: It’s Not the Parents

9y Benjamin Spiegel

The Evolution of the CPG Influencer Model: It’s No...

In today's YouTube culture, the younger generation is influenced by its own set of "experts," including online celebrities and social media stars, and...

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YouTube Takes on NBC With Own Super Bowl Halftime Show
Media

YouTube Takes on NBC With Own Super Bowl Halftime Show

9y Mike O'Brien

YouTube Takes on NBC With Own Super Bowl Halftime ...

For the first time, YouTube will compete with NBC's halftime show. Do its stars like Freddie Wong and Tobuscus have enough draw to compete with the li...

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Social Media Will Have 5.4M More Users by 2016
Ad Industry Metrics

Social Media Will Have 5.4M More Users by 2016

9y Mike O'Brien

Social Media Will Have 5.4M More Users by 2016

Comparing the user bases of five social networks in the U.S., eMarketer found that Instagram use is growing the fastest, while more and more senior ci...

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McDonald's Revamps "I'm Lovin' It" With New Video Ad
Media

McDonald's Revamps "I'm Lovin' It" With New Video Ad

9y Mike O'Brien

McDonald's Revamps "I'm Lovin' It" With New Video ...

As the chain tries to revitalize its "I'm lovin' it" tagline, the "Archenemies" video, created by Leo Burnett, focuses on love, though ignores the ele...

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Spotlight On: Deutsch LA's CDO, Winston Binch
Agency Spotlight

Spotlight On: Deutsch LA's CDO, Winston Binch

9y Emily Alford

Spotlight On: Deutsch LA's CDO, Winston Binch

We sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to...

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