Greater investment in video and mobile, as well as a stronger customer journey through better story telling are just some of the recommendations from ...
View articleSoutheast Toyota's campaign includes a Tumblr with art, photos, custom videos and a flash-based game, resulting in part from partnerships with YouTube...
View articleWho should you publish for in order to gain both short and long term success, Millennials, Boomers or Swipes? Read More...
View articleCampaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Read More...
View articleNielsen’s recent study provides insights into consumers’ response to online advertising. In a nutshell, younger consumers are easier to target than ol...
View articleWhether they call them millennials, next gen buyers or digital natives, it seems there's nothing that brands won't do to reach those elusive 18-33 old...
View articleThe app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Read More...
View articleYou don't move people by pointing fingers. Holistic, collaborative leadership is key. Read More...
View articleMillennials may seem to be tough nuts to crack, but if we can remember that this is the generation of "everybody wins" we'll be headed in the right di...
View articleMillennials, the first generation to grow up with a screen-in-hand may have had more than their zeitgeist shaped by digital media; their brains may ac...
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