VIDEO: What Should Digital Marketers be Focused on in 2014?
Marketing

VIDEO: What Should Digital Marketers be Focused on in 2014?

10y Melanie White

VIDEO: What Should Digital Marketers be Focused on...

Greater investment in video and mobile, as well as a stronger customer journey through better story telling are just some of the recommendations from ...

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Southeast Toyota to Millennials: Unexpect Everything With 2014 Corolla
Marketing

Southeast Toyota to Millennials: Unexpect Everything With 2014 Corolla

10y Lisa Lacy

Southeast Toyota to Millennials: Unexpect Everythi...

Southeast Toyota's campaign includes a Tumblr with art, photos, custom videos and a flash-based game, resulting in part from partnerships with YouTube...

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The Battle of the Ages… Literally
Media

The Battle of the Ages… Literally

11y Jeanniey Mullen

The Battle of the Ages… Literally

Who should you publish for in order to gain both short and long term success, Millennials, Boomers or Swipes? Read More...

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Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
Audience

Tips for Targeting Millennials With Mobile Email Marketing for the Holidays

11y Yuyu Chen

Tips for Targeting Millennials With Mobile Email M...

Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Read More...

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Nielsen: Younger Consumers Are Easier to Reach Online
Ad Industry Metrics

Nielsen: Younger Consumers Are Easier to Reach Online

11y Yuyu Chen

Nielsen: Younger Consumers Are Easier to Reach Onl...

Nielsen’s recent study provides insights into consumers’ response to online advertising. In a nutshell, younger consumers are easier to target than ol...

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Adweek 2013: Courting Millennials Pays Off for Wendy’s, Chevrolet & Bud Light
Marketing

Adweek 2013: Courting Millennials Pays Off for Wendy’s, Chevrolet & Bud Lig...

11y Mary Lisbeth D'Amico

Adweek 2013: Courting Millennials Pays Off for Wen...

Whether they call them millennials, next gen buyers or digital natives, it seems there's nothing that brands won't do to reach those elusive 18-33 old...

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Blimpie Releases Its First App Aimed at Targeting Millennials
Marketing

Blimpie Releases Its First App Aimed at Targeting Millennials

11y Lisa Lacy

Blimpie Releases Its First App Aimed at Targeting ...

The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Read More...

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The Problem With Millennials; It's You!
Media

The Problem With Millennials; It's You!

11y Manuel Donayre

The Problem With Millennials; It's You!

You don't move people by pointing fingers. Holistic, collaborative leadership is key. Read More...

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Engaging Millennials on Facebook
Analytics

Engaging Millennials on Facebook

11y Dilip Venkatachari

Engaging Millennials on Facebook

Millennials may seem to be tough nuts to crack, but if we can remember that this is the generation of "everybody wins" we'll be headed in the right di...

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Millennial Brain Responds Differently to Digital Media
Media

Millennial Brain Responds Differently to Digital Media

11y Susan Kuchinskas

Millennial Brain Responds Differently to Digital M...

Millennials, the first generation to grow up with a screen-in-hand may have had more than their zeitgeist shaped by digital media; their brains may ac...

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