This month sees executives switching social platforms, and significant appointments at AOL and the IAB. One CEO also plans to leave one of the world's...
View articleAs the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad format...
View articleMarketing messages for moms should target both parents, as today's dads, who make up 22 percent of the U.S. mobile audience, are more hands-on than th...
View articleDuring its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within app...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during August. Read More...
View articleWhile social advertising might not be the perfect solution for all marketers, it's likely that it could help your business reach AND convert mobile co...
View articleThe ads allow consumers to learn more about apps available in Toyota’s Entune system -- which also uses voice-activated technology -- by speaking thei...
View articleMillennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail ou...
View articleMillennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. Read More...
View articleTwo of the oldest and still independent mobile ad networks plan to become one. Millennial Media has acquired its older and smaller competitor, Jumptap...
View articleWhile it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by ...
View articleAre we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. ...
View articleMobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports. R...
View articleData privacy management solutions provider TRUSTe has unveiled the first customer for its TRUSTed Mobile Ads. Mobile ad and analytics platform Millenn...
View articleActivision, MEC Global and Millennial Media have launched a new mobile advertising campaign for Call of Duty: Black Ops 2 that lets fans use their cel...
View articleRoundup includes news from AKQA, Millennial Media, Hello Design, and others. Read More...
View articleStudy finds 82 percent total increase in the amount of entertainment content accessed via mobile devices. Read More...
View articleMobile ad network reported $69.1 million in revenue during the first nine months of 2011. Read More...
View articleMillennial Media’s Q3 report suggests branding ads on the network are growing. Read More...
View articleClose to 11 percent of users accessed a retail site from a mobile device in October, up from 4.2 percent a year ago. Read More...
View articleMillenial Media's Q3 report highlights spending shifts in mobile. Read More...
View articleMillennial Media finds growth in apps that are often used as travel booking tools. Read More...
View articleGames drew more ad impressions than Facebook and other social apps on Millennial Media’s network in July. Read More...
View articleSome challenges still facing marketers now that mobile advertising has finally "made it." Read More...
View articleAlso in mobile: rising spend from retailers; most use devices while watching TV. Read More...
View articleAnd, Millennial Media acquires mobile data firm. Read More...
View articleVerizon iPhones are building ad share, according to Millennial Media. Read More...
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