While it produced almost $4.75 billion, or 2 percent of all ad spend last year, mobile is riding a wave of growth that continues to outpace online by a large margin.
Are we witnessing the decline of mobile ad networks or the ascent of publishers selling mobile ads? It depends on who you ask and how you look at it. Mobile ad networks no longer command the majority of spending mobile display ads in the US, according to a new report from IDC.
Mobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports.
Data privacy management solutions provider TRUSTe has unveiled the first customer for its TRUSTed Mobile Ads. Mobile ad and analytics platform Millennial Media will integrate TRUSTed Mobile Ads directly into its own platform and begin delivering data privacy management in along with mobile ads in Europe.
Activision, MEC Global and Millennial Media have launched a new mobile advertising campaign for Call of Duty: Black Ops 2 that lets fans use their cell phone cameras to insert themselves in an ad and then share it.
Roundup includes news from AKQA, Millennial Media, Hello Design, and others.
Study finds 82 percent total increase in the amount of entertainment content accessed via mobile devices.
Mobile ad network reported $69.1 million in revenue during the first nine months of 2011.
Millennial Media’s Q3 report suggests branding ads on the network are growing.
Close to 11 percent of users accessed a retail site from a mobile device in October, up from 4.2 percent a year ago.