This week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire Yahoo.
It may be imperative to any marketing strategy, but collecting data is daunting to all the digital dilettantes out there. Here are four tactics to start off with.
As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad formats.
According to a new Millward Brown Digital study, 42 percent of marketers consider big data this year's top priority - however, only 14 percent are confident they're using it effectively.
Doritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion requires a purchase to participate.
Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating technology's strong growth.
The partnership will allow advertisers to measure online campaign effectiveness beyond the CTR.