Cindy Gustafson, managing director of Invention Studio at Mindshare, shares her thoughts on adaptive marketing and how brands can move at the speed of the culture.
Make sure you're getting the best return on investment for your content marketing by measuring its performance. Here's how.
As social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other?
Research conducted by Unruly found that Millennial males are more prone to highly emotional responses to video ad content. How can these findings help marketers improve their targeting strategy?
This is a roundup of new hires and promotions in the digital marketing industry during July of 2015.
The launch of Mindshare's programmatic premium trade desk for Nestlé in China will validate buying spends for other brands operating in the region.
The online streaming service has introduced a new ad format called "custom integrated commercial," will add programmatic to its ad arsenal, and is investing heavily in content.
Because training resources are Facebook's top request from its advertisers, the social media giant launched a series of courses on everything from how to create an ad to digital buying.
Consistency can be achieved by having a clear brand voice and not confusing it with uniformity, according to a panel of executives from Facebook, Lego, Microsoft, and Mindshare.
A new study from Mindshare indicates that almost half of respondents have tried to get better deals and offers by walking away from shopping carts or carefully selecting online shopping days.