As more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world.
The brand seeks to communicate the safety features of its 2014 Outlander model by making an emotional connection with viewers in a branded video series.
Auto brand hopes TV, online, and Facebook will drive foot traffic to dealers.
Viewers can interact with 360-degree videos.
Agency 180 L.A. worked with robotics engineer Dr. James Brighton to create the test drive promotion.