As people continue to second-screen and expect more from venues, AR gives brands the opportunity to improve the experience. Read More...
View articleOnly a few days or so into the 2017 season, here are 10 different ways that Major League Baseball teams were using social media around Opening Day las...
View articleIf you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...
View articleThis week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform'...
View articleSince the ClickZ team is a bunch of '80s babies, we decided to center this edition of Tweets of the Week on Back to the Future Day. Which brands elici...
View articleBetween Google's news and Facebook's outage, this week on Twitter was dominated by tech giants. However, National Coffee Day was also this week - we'r...
View articleIn exchange for advertising and environmental credibility, brands like Whole Foods and Macy's are funding the electric car charging stations that will...
View articleSnack brand Hostess made headlines with its MLB Opening Day tweet that apparently couldn't tell the difference between a touchdown and a home run, but...
View articleAs World Series viewership declines, SapientNitro's CMO Bill Kanarick urges baseball to go digital in order to stay relevant to a younger, plugged-in ...
View articleThe humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views ...
View articleMany of the world's top brands will now own their own branded top-level domains, opening up a new world of marketing possibilities. Read More...
View articleHow Miley Cyrus' infamous foam finger twerkfest raises a bigger question around video rights and distribution. Read More...
View articleWhether a startup or established company, if you cannot fall back on the process, repeat it over and over, and deliver that consistency at scale, then...
View articleThe campaign coincides with the launch of the Head and Shoulders with Old Spice. Read More...
View articleGroupon has become the official daily deals site of MLB.com through the 2014 season. Read More...
View articleMLB reveals social stats from in-game player interaction. Read More...
View articleDon Julio sponsors a Twitter-centric real-world scavenger hunt. Read More...
View articleThe team recently started a Tumblr to highlight "Miami Style" baseball. Read More...
View articleA total of 30 meet-and-greet spots are being sold. Read More...
View articleMiami team takes nuanced approach to communicating on Twitter with Spanish speaking fans. Read More...
View articleMajor League Baseball Advanced Media will team up with Gannett on digital content products. Read More...
View articleAmid hurricane warnings, East Coast baseball teams fail to respond to fans' inquiries about weekend games. Read More...
View article[Video] One of around 75 web videos produced for MLB's Fan Cave project focused on Justin Bieber. Read More...
View articleClickZ News talks about athletes on Twitter with Arizona Diamondbacks right fielder Justin Upton. Read More...
View articleThe MLB Fan Cave is a physical location in Manhattan as well as a social-friendly content creation hub. Read More...
View articleThe best websites of 2010 all offer a unique take on their respective content category and the ability to attract millions of engaged Internet users. ...
View articleEven if advertisers don't flock to the channel, MLB house ads are expected to pitch products to Japanese fans of players like Ichiro Suzuki and Hideki...
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