Guide to mobile advertising: Types of ads and main platforms

Digital Advertising Guide to mobile advertising: Types of ads and main platforms

3y Priyanka Chowdhury

Guide to mobile advertising: Types of ads and main...

With 73% of internet users expected to access the web solely through smartphones by 2025, mobile advertising is a top priority for marketers. Check ou...

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Geofencing: Impact, spending, limitations, and examples for marketers

Digital Advertising Geofencing: Impact, spending, limitations, and examples for marketers

3y Jacqueline Dooley

Geofencing: Impact, spending, limitations, and exa...

Geofencing goes beyond standard geographic targeting by honing in on very specific locations down to a drawn radius of X miles, streets, or even build...

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Predictions for mobile in 2019: Top 8 trends to watch this year

Mobile Predictions for mobile in 2019: Top 8 trends to watch this year

4y Sven Lubek

Predictions for mobile in 2019: Top 8 trends to wa...

Wondering what's in store for mobile marketing this year? Here are our top eight predictions for mobile in 2019. Messenger ads, parallel bidding, and ...

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Kenshoo support of Apple Search Ads to simplify mobile search ad campaigns

Digital Advertising Kenshoo support of Apple Search Ads to simplify mobile search ad campaigns

4y Emily Alford

Kenshoo support of Apple Search Ads to simplify mo...

Kenshoo announced plans to add Apple Search Ads to its platform so advertisers can manage Apple, Bing, Google, and Facebook campaigns in the same plac...

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Which mobile ad formats really catch the consumer's eye?

Digital Marketing Which mobile ad formats really catch the consumer's eye?

4y Mike O'Brien

Which mobile ad formats really catch the consumer'...

Viewability is a prized metric, but it doesn't tell the whole story. A new study used biometric technology to see what kinds of mobile ads really reso...

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Kiip: Martech company of the week

Disruptive MarTech Kiip: Martech company of the week

4y Kimberly Collins

Kiip: Martech company of the week

Q&A with Adam Broitman, Chief Strategy Officer at Kiip. We discuss their company, products, future, and what makes them unique on the martech land...

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Ad blocker use continues to grow rapidly

Ad Industry Metrics Ad blocker use continues to grow rapidly

6y Al Roberts

Ad blocker use continues to grow rapidly

Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...

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Mobile advertising accounts for nearly half of digital spend, but it comes at a price: ad fraud

Display Advertising Mobile advertising accounts for nearly half of digital spend, but it comes at a price: ad fraud

6y Andy Favell

Mobile advertising accounts for nearly half of dig...

US Advertisers are spending US $2.6 billion on mobile ads each month, $0.4 billion in the UK, they understandably want to know that their ads are seen...

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How to report on your true mobile CPA

Acquisition How to report on your true mobile CPA

6y Kelley Schultz

How to report on your true mobile CPA

As consumers continue to move away from their desktops and spend more time on their smartphones and mobile devices, marketers too need to shift their ...

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Is Google becoming more hyperlocal?

Local Is Google becoming more hyperlocal?

6y Al Roberts

Is Google becoming more hyperlocal?

Last week, reports surfaced suggesting the possibility that Google has made changes to local map results. As detailed by Search Engine Roundtable̵...

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The marketer’s guide to mobile ad formats

Acquisition The marketer’s guide to mobile ad formats

6y Mark Rosner

The marketer’s guide to mobile ad formats

The mobile ad industry has come a long way since millions of primitive untargeted banner ads first started being served across mobile screens.   Those...

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