Key Insights: Mobile ads “the hotspot”, advertising growth projections, and CX dissected

Mobile Key Insights: Mobile ads “the hotspot”, advertising growth projections, and CX dissected

4y Kamaljeet Kalsi

Key Insights: Mobile ads “the hotspot”, advertisin...

Digital advertising growth dynamics, how technology is the divide between high growth and low growth businesses, and close observations of customer ex...

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Guide to mobile advertising: Types of ads and main platforms

Marketing Technology Guide to mobile advertising: Types of ads and main platforms

5y Priyanka Chowdhury

Guide to mobile advertising: Types of ads and main...

With 73% of internet users expected to access the web solely through smartphones by 2025, mobile advertising is a top priority for marketers. Check ou...

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It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, are you there yet?

Mobile It’s interactive, it’s engaging, it’s AI-powered: Mobile advertising 2019, are you there yet?

5y Ivan Guzenko

It’s interactive, it’s engaging, it’s AI-powered: ...

By the end of 2019, in-app advertising will have grown by 60% as media-buyers continue to see increased conversion rates. What to expect from mobile a...

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Universal App Campaigns (UAC): What they are and how to use them

Mobile Universal App Campaigns (UAC): What they are and how to use them

5y Robin Sherwood

Universal App Campaigns (UAC): What they are and h...

A complete overview of Universal App Campaigns (UAC), the platform used by Google Ads for developers to connect their mobile apps with the right users...

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Which mobile ad formats really catch the consumer's eye?

Mobile Which mobile ad formats really catch the consumer's eye?

5y Mike O'Brien

Which mobile ad formats really catch the consumer'...

Viewability is a prized metric, but it doesn't tell the whole story. A new study used biometric technology to see what kinds of mobile ads really reso...

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[Study] Capitalizing on "mobile moments" is the key to connecting with consumers

Mobile [Study] Capitalizing on "mobile moments" is the key to connecting with consumers

6y Mike O'Brien

[Study] Capitalizing on "mobile moments" is the ke...

"Reaching the right consumer at the right place at the right time" is easier said than done. While the proliferation of mobile devices makes anywhere ...

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QQ: The biggest digital platform you've never heard of

QQ: The biggest digital platform you've never heard of

6y Carrie Law

QQ: The biggest digital platform you've never hear...

QQ is one of the biggest social media platforms in the world, but chances are that you've never come across it. What is QQ, and why is it so unknown o...

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In-app advertising vs mobile web advertising: Which is the better investment?

In-app advertising vs mobile web advertising: Which is the better investment?

6y Al Roberts

In-app advertising vs mobile web advertising: Whic...

Mobile now makes up the majority of digital ad spend. But many advertisers are still grappling with the question: how much should they invest in mobil...

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How to use Facebook mobile ads as an "interest indicator" to drive conversions

How to use Facebook mobile ads as an "interest indicator" to drive conversions

7y Sana Ansari

How to use Facebook mobile ads as an "interest ind...

We all know that Facebook is a viable source of huge amounts of mobile traffic with relatively cheap CPCs). It’s too good an opportunity to ignore in ...

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Foursquare's Pilgrim SDK could lead to an explosion of location-aware apps

Foursquare's Pilgrim SDK could lead to an explosion of location-aware apps

7y Al Roberts

Foursquare's Pilgrim SDK could lead to an explosio...

Two weeks ago, Foursquare announced what could be the most important component of its data business: the Pilgrim SDK. So what does it do, and what doe...

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Ad blocker use continues to grow rapidly

Ad blocker use continues to grow rapidly

7y Al Roberts

Ad blocker use continues to grow rapidly

Last week, PageFair released its 2017 Adblock Report, and the news was not good for publishers and advertisers. Read More...

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How agencies and advertisers can spot and combat mobile ad fraud

How agencies and advertisers can spot and combat mobile ad fraud

7y Andy Favell

How agencies and advertisers can spot and combat m...

Ten steps to help advertisers, agencies, ad platforms and publishers get on top of mobile ad fraud, with tips from the experts and guidelines to follo...

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Tencent's Emily Ma on the challenges for marketers in China

Tencent's Emily Ma on the challenges for marketers in China

8y Sophie Loras

Tencent's Emily Ma on the challenges for marketers...

Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...

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Quality counts for in-app purchasers

Quality counts for in-app purchasers

8y Sophie Loras

Quality counts for in-app purchasers

Only a fraction of users spend money on in-app purchases, but those who do, spend up big, according to a report from AppsFlyer. The State of In-App Sp...

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Stats of the Week: Mobile ad revenue, mobile ad blocking

Stats of the Week: Mobile ad revenue, mobile ad blocking

8y Mike O'Brien

Stats of the Week: Mobile ad revenue, mobile ad bl...

This week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked....

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Stats of the week: All about mobile apps

Stats of the week: All about mobile apps

8y Mike O'Brien

Stats of the week: All about mobile apps

What do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A....

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Mary Meeker report puts China (and WeChat) on the global stage

Mary Meeker report puts China (and WeChat) on the global stage

8y Sophie Loras

Mary Meeker report puts China (and WeChat) on the ...

This week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus. Read More...

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Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves

Report: Alphabet leads Zenith Global Media Owners list but Asia makes waves

8y Sophie Loras

Report: Alphabet leads Zenith Global Media Owners ...

Google's Alphabet is the world's largest media owner by media revenue, according to Zenith's Top 30 Global Media Owners list, but China's Baidu is rai...

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Mobile marketers are missing out on hyperlocal: report

Mobile marketers are missing out on hyperlocal: report

8y Graham Charlton

Mobile marketers are missing out on hyperlocal: re...

Despite the opportunity to target customers based on their locations, just 22% of marketers agree that they are exploiting hyperlocal advertising to i...

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