AI’s role in mobile app monetization
Mobile

AI’s role in mobile app monetization

5y Andrew Gerhart

AI’s role in mobile app monetization

Expect AI to benefit mobile app developers and publishers in three key ways: improved ad pricing, optimized user experience, and mobile ad fraud remov...

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Progressive Web Apps versus Android Instant Apps: Which is better for brands?
Disruptive MarTech

Progressive Web Apps versus Android Instant Apps: Which is better for brand...

7y Rebecca Sentance

Progressive Web Apps versus Android Instant Apps: ...

Much has been made of the fight between mobile apps and the mobile web. But the line between the two is no longer as clear-cut as it used to be with t...

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Inside CNN Digital’s $20 million bid for global domination in mobile and video news
Media

Inside CNN Digital’s $20 million bid for global domination in mobile and vi...

7y Andy Favell

Inside CNN Digital’s $20 million bid for global do...

CNN Digital’s Alex Wellen briefs ClickZ on the company’s direction on mobile, video and distributed content. Read More...

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Q&A: ReachMobi’s CEO Matt Hoggatt on turning website visitors to subscribers
Acquisition

Q&A: ReachMobi’s CEO Matt Hoggatt on turning website visitors to subscr...

7y Leonie Mercedes

Q&A: ReachMobi’s CEO Matt Hoggatt on turning w...

According to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies...

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Key insights from the ‘Mobile App vs Mobile Web’ webinar
Disruptive MarTech

Key insights from the ‘Mobile App vs Mobile Web’ webinar

7y Chris Camps

Key insights from the ‘Mobile App vs Mobile Web’ w...

Last week, a panel of ecommerce and mobile experts joined together for a webinar to discuss key topics surrounding the mobile app vs mobile web debate...

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Annoying requests to rate your app are getting you one star ratings. Here's how to fix that
Marketing

Annoying requests to rate your app are getting you one star ratings. Here's...

7y Polly Alluf

Annoying requests to rate your app are getting you...

Apple has announced that with the next update to iOS 10, they will limit the number of times an app owner can pester a user for a rating. Read More...

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What makes an awesome mobile banking app?
Insights

What makes an awesome mobile banking app?

8y Sophie Loras

What makes an awesome mobile banking app?

How can digital banking teams offer mobile banking services that exceed customer needs and expectations? This was a key theme addressed by researchers...

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Why is Lazada the gold standard for m-commerce in Southeast Asia?
Asia

Why is Lazada the gold standard for m-commerce in Southeast Asia?

8y Sophie Loras

Why is Lazada the gold standard for m-commerce in ...

Ecommerce transactions on mobile are yet to fully take off in Southeast Asia. Lazada stands out because it is intuitive and boasts strong customer ser...

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Stats of the week: consumers say no to online advertising
Ad Industry Metrics

Stats of the week: consumers say no to online advertising

8y Sophie Loras

Stats of the week: consumers say no to online adve...

Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report ...

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How many channels do brands need for a multichannel strategy?
Asia

How many channels do brands need for a multichannel strategy?

8y Sophie Loras

How many channels do brands need for a multichanne...

Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. Read More...

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Apple Pay launches in China
Asia

Apple Pay launches in China

8y Sophie Loras

Apple Pay launches in China

Apple faces domestic competition from Alibaba and Tencent as it launches Apple Pay in China. Read More...

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How China's WeChat Wallet is going global
Asia

How China's WeChat Wallet is going global

8y Sophie Loras

How China's WeChat Wallet is going global

China's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake. Read More...

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