Ubamarket is a new app which aims to help customers to plan their supermarket shopping trips based on the location of items on their shopping list. U...
View articleRecent stats suggest that the mobile web has the edge over apps in terms of m-commerce sales, but this doesn’t mean retailers should dismiss app...
View articleIf you’re a brand or business who sells to consumers online, chances are you’ve spent plenty of time thinking about ways to reach consumers through th...
View articleOnly a fraction of users spend money on in-app purchases, but those who do, spend up big, according to a report from AppsFlyer. The State of In-App Sp...
View articleThis article explores how the rise of autonomous vehicles will permanently change the global ad industry by heralding the demise of outdoor display ad...
View articleHow can retail brands develop an omnichannel strategy for market entry into China? This was the focus of an ecommerce panel at this week's Retail Asia...
View articleWhat do 11, 15, -42 and 1 (and 5) have in common? They're all big numbers from the past week in digital for Pandora, Apple, Facebook, and Chick-fil-A....
View articleHow to stay lean, mean and fit for purpose with minimum viable product (MVP) and working backwards. Read More...
View articleMedia websites are in crisis. A rash of stories over the last few months covering budget cuts and layoffs across some of today’s largest outlets...
View articleFraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips. Re...
View articleIn four years Shop Direct has gone from selling the majority of its products via twice yearly catalogue to an entirely digital operation that sell the...
View articleThis article explains the why, when, what, how, where, and who of user testing for mobile friendly websites or apps. The sooner you find out your what...
View articleAnalysts are predicting strong growth in enterprise mobile apps as businesses focus on “mobilizing” their workforces to improve productivity, business...
View articleChina is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service....
View articleMobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce. Read More...
View articleChina has the potential to be at the epicenter of VR innovation and adoption. In fact, it already is. Read More...
View articleChinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China. Read Mor...
View articleFacebook's failed Free Basics in India won't have any real impact. As the social network continues to grow, it can expect to dominate this market in t...
View articleAny retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. Read More...
View articleWhen it comes to your app, what should you be measuring? Here are six places to start. We’ve recently touted native apps and hybrid apps. Social...
View articleA hybrid mobile app is an application that has been built with web technologies – HTML5, CSS3 and JavaScript – and then “wrapped” with native code fo...
View articleMaking the most of what you’ve got: email, SMS, social media, brochures, packaging, SEO and ASO and optimizing your mobile site design to make the mos...
View articleQR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a worl...
View articleIt's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years. Read More...
View articlePlanning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. Read More...
View articleMarketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...
View articleIf you work in ecommerce, you will understand the importance of great product imagery to entice users to buy. Read More...
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