QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a world-leading example of mobile social commerce.
On February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, ... read more
The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, and the big opportunities this presents for marketers.
Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other.
Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments.
No mobile project should get the green light until there has been a thorough economic feasibility assessment to evaluate if the potential ... read more
Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. However, many in the industry believe that e-commerce companies should develop their own native app to stay ahead of the curve.
In anticipation of Pinterest making its Promoted Pins readily available to more retailers, we evaluate and analyze the social strategies of Bloomingdales, JotForm, and BobVila.
Are you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way.