In addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile social commerce, omnichannel marketing and virtual reality.
More smartphone users make purchases using a mobile browser than a mobile app, according to studies by ComScore and Forrester.
Moleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element.
Pinterest added several ecommerce features this past week. Here are six figures highlighting its increasing prowess as an advertising platform.
You may think marketing in any English-speaking country is the same, but new survey results highlight different consumer habits in the U.S., U.K. and Australia.
Mobile commerce is starting to become habitual, according to a new survey, with 2.5m people in the UK making a purchase on ... read more
How can retail brands develop an omnichannel strategy for market entry into China? This was the focus of an ecommerce panel at this week's Retail Asia Expo in Hong Kong.
It’s easy to forget just how young the idea of ‘mobile marketing’ actually is. Pre-2007 it mainly consisted of text messages and ... read more
Last week we launched ClickZ Intelligence, a new service providing actionable insights into the worlds of digital marketing and ecommerce. One of ... read more