Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards? Read...
View articleThe main takeaway theme from last week’s Mobile World Congress in Barcelona, wasn’t tech, virtual reality (VR) or internet of things: it was pe...
View articleChinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China. Read Mor...
View articleFacebook's failed Free Basics in India won't have any real impact. As the social network continues to grow, it can expect to dominate this market in t...
View articleThe week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go roun...
View articleAny retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. Read More...
View articleApple faces domestic competition from Alibaba and Tencent as it launches Apple Pay in China. Read More...
View articleIn the last few years, retailers all over the world have been experiencing major increases in their mobile commerce sales. However, despite th...
View articleRetailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part. Read More...
View articleQR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a worl...
View articleOn February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, McDonald’s...
View articleThe Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, a...
View articleOnline to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other. Read More...
View articleMarketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...
View articleWhile many retailers have taken the option of responsive design to optimise their sites for mobile users, the value of native apps should not be ignor...
View articleNo mobile project should get the green light until there has been a thorough economic feasibility assessment to evaluate if the potential benefits wil...
View articleThanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...
View articleIn anticipation of Pinterest making its Promoted Pins readily available to more retailers, we evaluate and analyze the social strategies of Bloomingda...
View articleAre you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way. Read More...
View articleDuring CES, ClickZ stopped by Zappos HQ in Downtown Las Vegas to talk with 16-year veteran Matt Burchard about how the company has evolved over the ye...
View articleA brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...
View articleAs we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...
View articleIn this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its cust...
View articleA year after ad executives from major agencies and brands gave their best bet on industry trends for 2015, do they still agree with themselves at the ...
View articleTime will tell if Alibaba's purchase of the 112-year-old South China Morning Post newspaper will open doors for brand marketing in China. Read More...
View articleAttribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common. Read More...
View articleDo you build a mobile-friendly website or a mobile app? Clue: they’re not the same thing. Which do you build first? Clue: the one with the biggest r...
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