The next phase of the visual Web, "Visual Web 2.0," will see images shifting from being units of communication to user interfaces - with the help of e...
View articleFor all its convenience, online shopping comes with one major drawback: uncertainty. The consumer’s inability to try on an item or sit on a couch can ...
View articleWhile Tencent and Alibaba duke it out to become the dominant digital platform in China, it's really the user that benefits from their creative advance...
View articleMany consumers use the shopping cart to help them move their purchase process from one device to another. Don't treat this as shopping cart abandonmen...
View articleWhether or not the phone is a hit with the public remains to be seen, but Amazon's new e-commerce-focused smartphone gives mobile marketers new techno...
View articleMobile ad revenue surpasses desktop in Facebook's Q2 earnings, driven by m-commerce, an industry that is expected to generate $500 billion by 2017. Re...
View articleThere has been significant investment in mobile Internet access in China in recent years. What does this mean for marketers and how can they capitaliz...
View articleStudies from Nielsen, PayPal, and the Federal Reserve Bank show the increasing number of people who make mobile payments and the various ways in which...
View articleIf email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge ...
View articleThis week, we have a love letter with straightforward instructions on how to deliver - and receive - more love in the inbox. Read More...
View articleWhile mobile commerce continues to grow, consumers' conversion behavior is still a bit of a mystery to researchers and marketers. Read More...
View articleBy contrasting and comparing upcoming holidays, and the likely behaviors that go along with them, we can gain an interesting and valuable look at the ...
View articleWhile mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to ne...
View articleNew advances in technology are invading our ever-shrinking personal space, but the trend isn't going anywhere anytime soon. How can we embrace these n...
View articleAs mobile search continues to grow at a rapid pace, we cannot miss the opportunity to become better mobile search practitioners. Read More...
View articleMobile devices play a huge role in the live performance-going experience. So what does this mean for marketers of such events as concerts, plays, and ...
View articleMarketers must match their content on a specific device to the types of information consumers most often access through that device in order to guaran...
View articleThe unbundling of Foursquare's two functionalities has led to two separate apps - Foursquare and Swarm. What does this mean for marketers? Read More...
View articleGroupon's new Gnome service is a customer relationship management tool, a point-of-sale system, and, someday, a local ad platform all in one. Read Mo...
View articleChina is the world's second largest retail market, with e-commerce growth at 84 percent year-over-year. Consider these three trends and what they mean...
View articleTencent-owned WeChat has passed over display advertising to focus on integrating e-commerce solutions. Consider these examples. Read More...
View articleAlthough it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requi...
View articleThere's a real appetite for trying mobile formats in the region, but media investment is painfully low on the medium people look at more than 150 time...
View articleShopVisible released a report highlighting the mobile benchmarks of 2013, and found 30 percent of site traffic came from something other than a tradit...
View articleA look at WhatsApp with infographics and numbers and how it compares to other social platforms such as WeChat, KakaoTalk, and Viber. Read More...
View articleRecent developments with Alibaba and JD.com could signal accelerated growth for mobile commerce in China. Read More...
View articleSee what it takes to build truly integrated campaigns and how the latest mobile payment technologies will define the customer journey. Read More...
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