Forrester says "Go beyond ‘mobile-first’ to ‘the mobile remote control’ for experiences"

Mobile Forrester says "Go beyond ‘mobile-first’ to ‘the mobile remote control’ for experiences"

2y Barry Levine

Forrester says "Go beyond ‘mobile-first’ to ‘the m...

A "mobile-first design mantra blinds CMOs to the whole picture,” because mobile is much more than just another channel like web, radio, or email, says...

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SAP announces commerce platform Upscale into US market today

Industry Developments SAP announces commerce platform Upscale into US market today

3y Kimberly Collins

SAP announces commerce platform Upscale into US ma...

Upscale is a mobile-first, direct to consumer commerce platform that can be deployed in 7-14 days. One of its first use cases? New Era baseball caps. ...

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Why mobile video is massive and other lessons from Mobile World Congress 2017

Conference Coverage Why mobile video is massive and other lessons from Mobile World Congress 2017

4y Andy Favell

Why mobile video is massive and other lessons from...

The companies converging on the lucrative mobile video market. Plus top tips, examples, the need for new brand strategies, and the huge impact on mobi...

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Why context is king in m-commerce design

Ecommerce Why context is king in m-commerce design

5y Rebecca Sentance

Why context is king in m-commerce design

Whatever approach you take to your m-commerce project, one thing is certain: if you want it to deliver the results you’re expecting, context should be...

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The 12 pillars of mobile commerce design

Ecommerce The 12 pillars of mobile commerce design

5y Graham Charlton

The 12 pillars of mobile commerce design

What are the key factors behind an effective m-commerce site, one that will meet the needs of the modern multichannel consumer?  This week sees the re...

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Quality counts for in-app purchasers

Asia Quality counts for in-app purchasers

5y Sophie Loras

Quality counts for in-app purchasers

Only a fraction of users spend money on in-app purchases, but those who do, spend up big, according to a report from AppsFlyer. The State of In-App Sp...

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How the future of advertising is in servicing the 'moment'

Asia How the future of advertising is in servicing the 'moment'

5y Sophie Loras

How the future of advertising is in servicing the ...

Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong. Read M...

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Why is Lazada the gold standard for m-commerce in Southeast Asia?

Asia Why is Lazada the gold standard for m-commerce in Southeast Asia?

5y Sophie Loras

Why is Lazada the gold standard for m-commerce in ...

Ecommerce transactions on mobile are yet to fully take off in Southeast Asia. Lazada stands out because it is intuitive and boasts strong customer ser...

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Why programmatic video is the next big thing in APAC (and what brands should do about it)

Asia Why programmatic video is the next big thing in APAC (and what brands should do about it)

5y Andy Radovic

Why programmatic video is the next big thing in AP...

Programmatic is yet to fully mature in Asia, but it has seen significant advancements over the past few years, and advertisers need to be ready. Read ...

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Why Facebook's botched Free Basics in India doesn't really matter

Asia Why Facebook's botched Free Basics in India doesn't really matter

5y Rahul Chadha

Why Facebook's botched Free Basics in India doesn'...

Facebook's failed Free Basics in India won't have any real impact. As the social network continues to grow, it can expect to dominate this market in t...

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Wearable technology takes center stage in stats of the week

Asia Wearable technology takes center stage in stats of the week

5y Sophie Loras

Wearable technology takes center stage in stats of...

The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go roun...

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How many channels do brands need for a multichannel strategy?

Asia How many channels do brands need for a multichannel strategy?

5y Sophie Loras

How many channels do brands need for a multichanne...

Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. Read More...

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Social media in Indonesia: big numbers with plenty of room to grow

Asia Social media in Indonesia: big numbers with plenty of room to grow

5y Sophie Loras

Social media in Indonesia: big numbers with plenty...

Recent reports from eMarketer and We Are Social paint a vibrant picture of Indonesia's social media landscape. Read More...

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How to clobber your competition using these three P's

Strategies How to clobber your competition using these three P's

5y Michael Della Penna

How to clobber your competition using these three ...

Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate. Read More...

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Six of our favorite stats of the week from APAC

Asia Six of our favorite stats of the week from APAC

5y Sophie Loras

Six of our favorite stats of the week from APAC

The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, a...

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How four brands used O2O for better retail sales in China

Asia How four brands used O2O for better retail sales in China

5y Elisa Harca

How four brands used O2O for better retail sales i...

Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other. Read More...

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Four ideas to inspire your next email marketing test

Advanced Email Marketing Four ideas to inspire your next email marketing test

5y Jeanne Jennings

Four ideas to inspire your next email marketing te...

Optimize your email marketing program by testing its functionality with these strategies. Read More...

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Has Gen Z killed channel marketing or redefined it?

Insights Has Gen Z killed channel marketing or redefined it?

5y Jeanniey Mullen

Has Gen Z killed channel marketing or redefined it...

With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did G...

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IAB: Preparing for the year of the mobile-video boom

Media IAB: Preparing for the year of the mobile-video boom

5y Joe Laszlo

IAB: Preparing for the year of the mobile-video bo...

Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...

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How five brands in APAC are using Instagram's self-serve ads

Asia How five brands in APAC are using Instagram's self-serve ads

5y Sophie Loras

How five brands in APAC are using Instagram's self...

Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...

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How to assess the feasibility of your mobile project

Mobile How to assess the feasibility of your mobile project

5y Andy Favell

How to assess the feasibility of your mobile proje...

A mobile web or app project requires a comprehensive evaluation of its technical requirements; the implementation plans and roadmap; company and custo...

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The digital download: Periscope in your Tweets and apps in your Uber

Headline News The digital download: Periscope in your Tweets and apps in your Uber

5y Yuyu Chen

The digital download: Periscope in your Tweets and...

This week's news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. Read More...

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Six ways to improve value and trust for your brand's website

Marketing Six ways to improve value and trust for your brand's website

5y Tamar Weinberg

Six ways to improve value and trust for your brand...

A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...

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Five signs your brand isn't as multichannel as it should be

Marketing Five signs your brand isn't as multichannel as it should be

5y Guest Writer

Five signs your brand isn't as multichannel as it ...

In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its cust...

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Web apps: bringing the advantages of native apps to a web browser

More News Web apps: bringing the advantages of native apps to a web browser

5y Andy Favell

Web apps: bringing the advantages of native apps t...

Native apps have always enjoyed a bit of head start in terms of user experience and functionality over mobile web, but that gap is rapidly narrowing t...

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How native apps complement China's retail experience

Asia How native apps complement China's retail experience

6y Elisa Harca

How native apps complement China's retail experien...

When establishing your brand's retail presence in China, a native app can complement the overall mobile app user experience. Read More...

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2016 is the year of attribution

Mobile 2016 is the year of attribution

6y Guest Writer

2016 is the year of attribution

Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common. Read More...

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