How to identify your mobile audience and their needs
Media

How to identify your mobile audience and their needs

8y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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10 mobile marketing themes to look out for in 2016
Media

10 mobile marketing themes to look out for in 2016

8y Michael Della Penna

10 mobile marketing themes to look out for in 2016

The digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...

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2016 E-commerce predictions for Southeast Asia
Asia

2016 E-commerce predictions for Southeast Asia

8y Sophie Loras

2016 E-commerce predictions for Southeast Asia

E-commerce in Southeast Asia is set to overtake the U.S. in the next five years, according to a panel of experts at ClickZ Live Bangkok. Read More...

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Google's Squared Online plays to digital talent shortages in Asia
Asia

Google's Squared Online plays to digital talent shortages in Asia

8y Sophie Loras

Google's Squared Online plays to digital talent sh...

The APAC launch of Squared Online, a digital marketing course developed by Floream in partnership with Google, will be welcomed, as skills and talent ...

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Lessons learned from Cyber Weekend
Ecommerce

Lessons learned from Cyber Weekend

8y Tessa Wegert

Lessons learned from Cyber Weekend

With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...

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Cyber Friday: Why this is the year Black Friday will play out online
Media

Cyber Friday: Why this is the year Black Friday will play out online

8y Tessa Wegert

Cyber Friday: Why this is the year Black Friday wi...

As the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing appr...

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3 tips for creating compelling visual content on social media
Asia

3 tips for creating compelling visual content on social media

8y Paul Webster

3 tips for creating compelling visual content on s...

As users continue to adopt a mobile-first approach to online access, marketers need to create more compelling content for visual platforms like Instag...

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How to use mobile as a bridge between digital and physical
Media

How to use mobile as a bridge between digital and physical

8y Anna Bager

How to use mobile as a bridge between digital and ...

The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...

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TV's problem is the TV itself
Display Advertising

TV's problem is the TV itself

8y Larry Allen

TV's problem is the TV itself

As traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect wit...

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5 holiday shopping trends to watch
Marketing

5 holiday shopping trends to watch

8y Tessa Wegert

5 holiday shopping trends to watch

Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take ...

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Mobile-First Marketing Tips for Asia's Mobile-Only Consumers
Asia

Mobile-First Marketing Tips for Asia's Mobile-Only Consumers

9y Reynold D'Silva

Mobile-First Marketing Tips for Asia's Mobile-Only...

Asian consumers are not only mobile-first audiences, but in some cases are mobile-only. Here are five tips for getting mobile marketing in Asia's emer...

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