Google AdWords launches new features for a mobile-first world
Display Advertising

Google AdWords launches new features for a mobile-first world

8y Sophie Loras

Google AdWords launches new features for a mobile-...

Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. Read More...

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Has Gen Z killed channel marketing or redefined it?
Insights

Has Gen Z killed channel marketing or redefined it?

8y Jeanniey Mullen

Has Gen Z killed channel marketing or redefined it...

With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did G...

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How to assess the feasibility of your mobile project
Media

How to assess the feasibility of your mobile project

8y Andy Favell

How to assess the feasibility of your mobile proje...

A mobile web or app project requires a comprehensive evaluation of its technical requirements; the implementation plans and roadmap; company and custo...

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How to test the viability of your mobile-friendly website or app project
Media

How to test the viability of your mobile-friendly website or app project

8y Andy Favell

How to test the viability of your mobile-friendly ...

To avoid failure of your mobile project – whether that is a mobile-friendly site, web app or native app – it is imperative to properly evaluate whethe...

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Killing Google’s brand one phone call at a time
Data regulations

Killing Google’s brand one phone call at a time

8y Gregg Stewart

Killing Google’s brand one phone call at a time

Is the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself? Read More...

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Five signs your brand isn't as multichannel as it should be
Marketing

Five signs your brand isn't as multichannel as it should be

8y Guest Writer

Five signs your brand isn't as multichannel as it ...

In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its cust...

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Web apps: bringing the advantages of native apps to a web browser
Media

Web apps: bringing the advantages of native apps to a web browser

8y Andy Favell

Web apps: bringing the advantages of native apps t...

Native apps have always enjoyed a bit of head start in terms of user experience and functionality over mobile web, but that gap is rapidly narrowing t...

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2016 is the year of attribution
Mobile

2016 is the year of attribution

8y Guest Writer

2016 is the year of attribution

Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common. Read More...

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Eight reasons to prioritize a mobile site or web app over a native app
Media

Eight reasons to prioritize a mobile site or web app over a native app

8y Andy Favell

Eight reasons to prioritize a mobile site or web a...

Do you build a mobile-friendly website or a mobile app? Clue: they’re not the same thing. Which do you build first?   Clue: the one with the biggest r...

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Why Search Was Instrumental in the Growth of Taco Bell's App
Media

Why Search Was Instrumental in the Growth of Taco Bell's App

9y Mike O'Brien

Why Search Was Instrumental in the Growth of Taco ...

Since relaunching its app in October, Taco Bell has found that paid search has contributed to five times the purchase strength of paid social, video, ...

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