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View articleIn anticipation of Pinterest making its Promoted Pins readily available to more retailers, we evaluate and analyze the social strategies of Bloomingda...
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View articleWhen establishing your brand's retail presence in China, a native app can complement the overall mobile app user experience. Read More...
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View articleBefore prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...
View articleThe digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...
View articleWith Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...
View articleMarketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...
View articleAs mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by c...
View articleIn China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...
View articleMobile, pre-sales marketing and a live television gala event starring James Bond, were just some of the elements making this year's Alibaba Singles Da...
View articleHere's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content ...
View articleAsia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. Read More...
View articleThough a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Her...
View articleThe holiday shopping season is inarguably the most important time of year for marketers. As trends in e-commerce shift towards mobile, consider these ...
View articleThere is a reason why Tencent's WeChat has 600 million users, and as it internationalizes, that figure is only set to increase. Read More...
View articleEmail is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Read More...
View articleNew opportunities abound for retail marketing as technology helps glean greater data collection and insight. Read More...
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