How KLM uses China's WeChat for customer service

Asia How KLM uses China's WeChat for customer service

6y Sophie Loras

How KLM uses China's WeChat for customer service

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service....

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Wearable technology takes center stage in stats of the week

Asia Wearable technology takes center stage in stats of the week

6y Sophie Loras

Wearable technology takes center stage in stats of...

The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go roun...

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Four brands leading the way in multichannel marketing

Asia Four brands leading the way in multichannel marketing

6y Sophie Loras

Four brands leading the way in multichannel market...

Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part. Read More...

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How brands are celebrating the Chinese New Year in China

Acquisition How brands are celebrating the Chinese New Year in China

6y Sophie Loras

How brands are celebrating the Chinese New Year in...

On February 8, China’s 1.3 billion people will see in the Chinese New Year of the Monkey. Here’s how brands like PepsiCo, McDonald’s...

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How to clobber your competition using these three P's

Competition How to clobber your competition using these three P's

6y Michael Della Penna

How to clobber your competition using these three ...

Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate. Read More...

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Reviving sluggish sales with email personalization

Acquisition Reviving sluggish sales with email personalization

6y Guest Writer

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...

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Has Gen Z killed channel marketing or redefined it?

Insights Has Gen Z killed channel marketing or redefined it?

6y Jeanniey Mullen

Has Gen Z killed channel marketing or redefined it...

With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did G...

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Eight best practices for your native advertising strategy

Display Advertising Eight best practices for your native advertising strategy

6y Guest Writer

Eight best practices for your native advertising s...

Here are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consu...

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How three brands used Pinterest to win consumers and why you should too

Marketing How three brands used Pinterest to win consumers and why you should too

6y Tessa Wegert

How three brands used Pinterest to win consumers a...

In anticipation of Pinterest making its Promoted Pins readily available to more retailers, we evaluate and analyze the social strategies of Bloomingda...

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20 mobile commerce terms you may not know, but probably should

Mobile 20 mobile commerce terms you may not know, but probably should

6y Yuyu Chen

20 mobile commerce terms you may not know, but pro...

Are you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way. Read More...

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Six ways to improve value and trust for your brand's website

Marketing Six ways to improve value and trust for your brand's website

6y Tamar Weinberg

Six ways to improve value and trust for your brand...

A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...

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How native apps complement China's retail experience

Asia How native apps complement China's retail experience

6y Elisa Harca

How native apps complement China's retail experien...

When establishing your brand's retail presence in China, a native app can complement the overall mobile app user experience. Read More...

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Why mobile moments are marketing's golden ticket

Media Why mobile moments are marketing's golden ticket

6y Catherine Magoffin

Why mobile moments are marketing's golden ticket

Mobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant...

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How to identify your mobile audience and their needs

Media How to identify your mobile audience and their needs

6y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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10 mobile marketing themes to look out for in 2016

Media 10 mobile marketing themes to look out for in 2016

6y Michael Della Penna

10 mobile marketing themes to look out for in 2016

The digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...

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Lessons learned from Cyber Weekend

Ecommerce Lessons learned from Cyber Weekend

6y Tessa Wegert

Lessons learned from Cyber Weekend

With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...

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The 2015 holiday season is more omnichannel than ever

Ecommerce The 2015 holiday season is more omnichannel than ever

6y Catherine Magoffin

The 2015 holiday season is more omnichannel than e...

Marketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...

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The art and science behind creating magic mobile moments

Media The art and science behind creating magic mobile moments

6y Michael Della Penna

The art and science behind creating magic mobile m...

As mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by c...

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Why have QR codes taken off in China?

Asia Why have QR codes taken off in China?

6y Sophie Loras

Why have QR codes taken off in China?

In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...

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How China's Singles Day smashed global e-commerce sales records

Asia How China's Singles Day smashed global e-commerce sales records

6y Sophie Loras

How China's Singles Day smashed global e-commerce ...

Mobile, pre-sales marketing and a live television gala event starring James Bond, were just some of the elements making this year's Alibaba Singles Da...

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Understanding the customer: how to improve the perception of mobile video ads

Media Understanding the customer: how to improve the perception of mobile video ads

6y Alex LePage

Understanding the customer: how to improve the per...

Here's how marketers can use the fundamentals of intent marketing in conjunction with users' responses to video ads to create relevant mobile content ...

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How Uber thinks locally to expand globally

Asia How Uber thinks locally to expand globally

6y Sophie Loras

How Uber thinks locally to expand globally

Asia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. Read More...

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3 Steps to a Better Site Redesign

Media 3 Steps to a Better Site Redesign

6y Tessa Wegert

3 Steps to a Better Site Redesign

Though a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Her...

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Your 5 Mobile Musts This Holiday Season

Media Your 5 Mobile Musts This Holiday Season

6y Michael Della Penna

Your 5 Mobile Musts This Holiday Season

The holiday shopping season is inarguably the most important time of year for marketers. As trends in e-commerce shift towards mobile, consider these ...

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The Rise and Rise of WeChat

Asia The Rise and Rise of WeChat

6y Elisa Harca

The Rise and Rise of WeChat

There is a reason why Tencent's WeChat has 600 million users, and as it internationalizes, that figure is only set to increase. Read More...

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Back to the Future With Email

Asia Back to the Future With Email

6y Ohad Hecht

Back to the Future With Email

Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Read More...

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9 Ways the Retail Relationship is Changing

Asia 9 Ways the Retail Relationship is Changing

7y Stephen Hay

9 Ways the Retail Relationship is Changing

New opportunities abound for retail marketing as technology helps glean greater data collection and insight. Read More...

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