Connecting With Hong Kong's Youth: 3 Key Strategies
Asia

Connecting With Hong Kong's Youth: 3 Key Strategies

9y Andreas Krasser

Connecting With Hong Kong's Youth: 3 Key Strategie...

Millennials, Generation Y, the Post-Generation: a look at how marketers can most effectively reach Hong Kong's digital natives. Read More...

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Getting the Most Out of WeChat for Travel Marketing
Asia

Getting the Most Out of WeChat for Travel Marketing

9y Chris Baker

Getting the Most Out of WeChat for Travel Marketin...

WeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence i...

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Amex/Uber Partnership - Who Wins?
Media

Amex/Uber Partnership - Who Wins?

10y Susan Kuchinskas

Amex/Uber Partnership - Who Wins?

The new customer acquisition strategy could work both ways, as American Express gets prime screen real estate and Uber will likely gain a number of ne...

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Groupon Gnome Aims to Become Self-Service Marketing Platform
Ecommerce

Groupon Gnome Aims to Become Self-Service Marketing Platform

10y Susan Kuchinskas

Groupon Gnome Aims to Become Self-Service Marketin...

Groupon's new Gnome service is a customer relationship management tool, a point-of-sale system, and, someday, a local ad platform all in one. Read Mo...

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Unilever: Mobile is Key to Reaching the "Unreachables" [Video]
Asia

Unilever: Mobile is Key to Reaching the "Unreachables" [Video]

10y Adaline Lau

Unilever: Mobile is Key to Reaching the "Unreachab...

Rudratej Singh, South Asia Unilever exec shares how the CPG uses mobile to engage the "have nots" and "have lots" to build brand awareness and loyalty...

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Debunking Mobile Wallet
Asia

Debunking Mobile Wallet

11y Paul Tomes

Debunking Mobile Wallet

Let's talk about how Apple Passbook relates to today's world and what's in it for you. Read More...

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SodaCard Allows Retailers to Convert Walk-in Customers Through Mobile Loyalty Platform
Analytics

SodaCard Allows Retailers to Convert Walk-in Customers Through Mobile Loyal...

11y Adaline Lau

SodaCard Allows Retailers to Convert Walk-in Custo...

The Hong Kong start-up aims to digitize in-store loyalty by providing local merchants with a simple platform to acquire, retain, and communicate with ...

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