How brands can use mobile wallets to increase consumer engagement
Disruptive MarTech

How brands can use mobile wallets to increase consumer engagement

8y Rebecca Sentance

How brands can use mobile wallets to increase cons...

If you’re a brand or business who sells to consumers online, chances are you’ve spent plenty of time thinking about ways to reach consumers through th...

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Paid search rules for ROI on mobile: report
Mobile

Paid search rules for ROI on mobile: report

8y Christopher Ratcliff

Paid search rules for ROI on mobile: report

Lead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is the key mobile channel for...

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Why is Lazada the gold standard for m-commerce in Southeast Asia?
Asia

Why is Lazada the gold standard for m-commerce in Southeast Asia?

8y Sophie Loras

Why is Lazada the gold standard for m-commerce in ...

Ecommerce transactions on mobile are yet to fully take off in Southeast Asia. Lazada stands out because it is intuitive and boasts strong customer ser...

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Stats of the week: consumers say no to online advertising
Ad Industry Metrics

Stats of the week: consumers say no to online advertising

8y Sophie Loras

Stats of the week: consumers say no to online adve...

Marketers have their work cut out for them as consumers globally continue to employ ad blockers in their defence against online advertising, a report ...

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How will Alibaba's removal of SCMP's paywall help it generate revenue?
Asia

How will Alibaba's removal of SCMP's paywall help it generate revenue?

8y Sophie Loras

How will Alibaba's removal of SCMP's paywall help ...

Alibaba has removed the digital paywall on Hong Kong's 113-year-old South China Morning Post after completing its acquisition of the newspaper this we...

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How KLM uses China's WeChat for customer service
Asia

How KLM uses China's WeChat for customer service

8y Sophie Loras

How KLM uses China's WeChat for customer service

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service....

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How to make the Chinese consumer feel like a VIP customer
Acquisition

How to make the Chinese consumer feel like a VIP customer

8y Elisa Harca

How to make the Chinese consumer feel like a VIP c...

There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods. Read More...

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Why mobile is critical to Coca-Cola: talking QR codes and SmartLabels with Coca-Cola’s Tom Daly
Media

Why mobile is critical to Coca-Cola: talking QR codes and SmartLabels with ...

8y Andy Favell

Why mobile is critical to Coca-Cola: talking QR co...

“My job is pretty simple: I have to make sure that if consumers have a mobile phone in one hand, then I need to put a coke in the other.” Tom Daly is ...

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What is x-commerce and why should marketers care?
Asia

What is x-commerce and why should marketers care?

8y Sophie Loras

What is x-commerce and why should marketers care?

Mobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce. Read More...

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What makes China ripe for virtual reality?
Asia

What makes China ripe for virtual reality?

8y Sophie Loras

What makes China ripe for virtual reality?

China has the potential to be at the epicenter of VR innovation and adoption. In fact, it already is. Read More...

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Digital transformation: what it is and why it was the unofficial theme at MWC
Media

Digital transformation: what it is and why it was the unofficial theme at M...

8y Andy Favell

Digital transformation: what it is and why it was ...

The main takeaway theme from last week’s Mobile World Congress in Barcelona, wasn’t tech, virtual reality (VR) or internet of things:  it was pe...

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Why Facebook's botched Free Basics in India doesn't really matter
Asia

Why Facebook's botched Free Basics in India doesn't really matter

8y Rahul Chadha

Why Facebook's botched Free Basics in India doesn'...

Facebook's failed Free Basics in India won't have any real impact. As the social network continues to grow, it can expect to dominate this market in t...

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Wearable technology takes center stage in stats of the week
Asia

Wearable technology takes center stage in stats of the week

8y Sophie Loras

Wearable technology takes center stage in stats of...

The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go roun...

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Six things you should be measuring on your app
Mobile

Six things you should be measuring on your app

8y Mike O'Brien

Six things you should be measuring on your app

When it comes to your app, what should you be measuring? Here are six places to start. We’ve recently touted native apps and hybrid apps. Social...

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Four brands leading the way in multichannel marketing
Asia

Four brands leading the way in multichannel marketing

8y Sophie Loras

Four brands leading the way in multichannel market...

Retailers understand the importance and potential of omnichannel marketing, but implementing it is the hard part. Read More...

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How WeChat Wallet has kept QR codes alive in China
Asia

How WeChat Wallet has kept QR codes alive in China

8y Sophie Loras

How WeChat Wallet has kept QR codes alive in China

QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a worl...

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How to clobber your competition using these three P's
Competition

How to clobber your competition using these three P's

8y Michael Della Penna

How to clobber your competition using these three ...

Considering these tips can help you beat the competition, in spite of ever-changing circumstances that impact the digital climate. Read More...

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Six of our favorite stats of the week from APAC
Asia

Six of our favorite stats of the week from APAC

8y Sophie Loras

Six of our favorite stats of the week from APAC

The Asia Pacific is home to more than four billion people. This week's industry statistics reflect the huge growth in digital uptake in this region, a...

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The pros and cons of Facebook and YouTube video advertising
Social

The pros and cons of Facebook and YouTube video advertising

8y Guest Writer

The pros and cons of Facebook and YouTube video ad...

Weighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video conte...

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Formulating a credible go-to market strategy for your mobile site or app
Insights

Formulating a credible go-to market strategy for your mobile site or app

8y Andy Favell

Formulating a credible go-to market strategy for y...

Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. Read More...

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How to take your geo-fences to the next level
Data insights

How to take your geo-fences to the next level

8y Benjamin Spiegel

How to take your geo-fences to the next level

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...

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Our guide to the best and worst mobile ad formats
Display Advertising

Our guide to the best and worst mobile ad formats

8y Mike O'Brien

Our guide to the best and worst mobile ad formats

As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad format...

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Getting off to a fast start, marketing style
Marketing

Getting off to a fast start, marketing style

8y Ellen Valentine

Getting off to a fast start, marketing style

How can using a "fast start" model refine the execution of your marketing strategy? Read More...

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It’s time to make online ads good again; the industry depends on it
Marketing

It’s time to make online ads good again; the industry depends on it

8y Tessa Wegert

It’s time to make online ads good again; the indus...

What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...

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Reviving sluggish sales with email personalization
Acquisition

Reviving sluggish sales with email personalization

8y Guest Writer

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...

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Show me the money: proving your mobile site or app will deliver ROI
Media

Show me the money: proving your mobile site or app will deliver ROI

8y Andy Favell

Show me the money: proving your mobile site or app...

No mobile project should get the green light until there has been a thorough economic feasibility assessment to evaluate if the potential benefits wil...

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The digital download: YouTube ads go real-time, while Facebook woos publishers
Headline News

The digital download: YouTube ads go real-time, while Facebook woos publish...

8y Yuyu Chen

The digital download: YouTube ads go real-time, wh...

News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...

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