Back to the Future With Email
Asia

Back to the Future With Email

9y Ohad Hecht

Back to the Future With Email

Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Read More...

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How SE Asian SMBs Are Leading the Way on Mobile
Asia

How SE Asian SMBs Are Leading the Way on Mobile

9y Arrow Guo

How SE Asian SMBs Are Leading the Way on Mobile

Facebook's Arrow Guo offers these tips to SMBs developing mobile-first social media pages. Read More...

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4 Steps for Building a Mobile-First Culture
Media

4 Steps for Building a Mobile-First Culture

9y Alan Cutter

4 Steps for Building a Mobile-First Culture

Re-engineering technology; keeping mobile in employees' minds, like The New York Times did; and experimenting, as Coca-Cola does, are a few things you...

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Developing a Successful Multi-Market Social Campaign for APAC
Asia

Developing a Successful Multi-Market Social Campaign for APAC

9y Elisa Harca

Developing a Successful Multi-Market Social Campai...

Consumers in the Asia Pacific region are sophisticated users of social networks – in many ways, they are far ahead of the West when it comes to recogn...

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Vernacular Mobile Video on Demand: A New Avenue for Marketers
Asia

Vernacular Mobile Video on Demand: A New Avenue for Marketers

9y Meera Chopra

Vernacular Mobile Video on Demand: A New Avenue fo...

‘Localization’ of marketing through videos in native languages is the next level of audience engagement. Read More...

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Tencent’s SY Lau on How China is Re-Shaping Digital Media
Asia

Tencent’s SY Lau on How China is Re-Shaping Digital Media

9y Sophie Loras

Tencent’s SY Lau on How China is Re-Shaping Digita...

Tencent's SY Lau, winner of the Cannes Lions 2015 Media Person of the Year award, reflects on China's increasing power in shaping and re-defining the ...

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The Data Conundrum
Analytics

The Data Conundrum

9y Bhasker Jaiswal

The Data Conundrum

The real world of data in advertising is complex and varied - is it available, not available or does it need to be generated in a customized way? Read...

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Sprite Moves Online to Push Millennials In China Offline
Asia

Sprite Moves Online to Push Millennials In China Offline

9y Sophie Loras

Sprite Moves Online to Push Millennials In China O...

Sprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China....

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Facebook Lite Gives Advertisers Access to New Demographics in Asia
Asia

Facebook Lite Gives Advertisers Access to New Demographics in Asia

9y Sophie Loras

Facebook Lite Gives Advertisers Access to New Demo...

The global roll out of a new, less data-heavy Facebook for Android phones will help marketers better tap consumers across regions with limited Interne...

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The Realities of Cross-Device Marketing in a Mobile Driven World: Part I
Asia

The Realities of Cross-Device Marketing in a Mobile Driven World: Part I

9y Rohit Kumar

The Realities of Cross-Device Marketing in a Mobil...

APAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel. Read More...

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10 Steps to a Google Mobile-Friendly Site
Asia

10 Steps to a Google Mobile-Friendly Site

9y Navneet Kaushal

10 Steps to a Google Mobile-Friendly Site

With Google now favoring mobile-friendly websites, Navneet Kaushal offers these 10 tips to make sure your website is up to speed. Read More...

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More Bang for Your Mobile Ad Buck
Media

More Bang for Your Mobile Ad Buck

9y Ben Plomion

More Bang for Your Mobile Ad Buck

The key to getting the most out of your mobile dollars is in cross-device targeting and attribution. Read More...

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Facebook 'Hello' Brings Local Search to Calls
Media

Facebook 'Hello' Brings Local Search to Calls

9y Emily Alford

Facebook 'Hello' Brings Local Search to Calls

Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not the...

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YouTube Unveils New Research and Insights Before NewFronts 2015
Media

YouTube Unveils New Research and Insights Before NewFronts 2015

9y Greg Jarboe

YouTube Unveils New Research and Insights Before N...

Ahead of next week's Digital Content NewFronts, YouTube is sharing some key research about Google Preferred users and mobile video viewers. Read More...

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Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019
Ad Industry Metrics

Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019

9y Yuyu Chen

Mobile to Represent More Than 11% of U.S. Local Me...

A new study from BIA/Kelsey shows that local media spend is steadily shifting toward digital, with mobile representing 11.5 percent of overall ad reve...

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Managing the Mobile Customer Journey
Media

Managing the Mobile Customer Journey

9y Michael Della Penna

Managing the Mobile Customer Journey

Delivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire...

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Wearables Part 2: The Case for B2B
Asia

Wearables Part 2: The Case for B2B

9y Elisa Harca

Wearables Part 2: The Case for B2B

Brands have much to gain from the combination of technological advances in wearables and mobile connectivity that are changing the way retail works in...

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Google 'Mobilegeddon' Has Officially Arrived
Search

Google 'Mobilegeddon' Has Officially Arrived

9y Mike O'Brien

Google 'Mobilegeddon' Has Officially Arrived

Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel ar...

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Will the Apple Watch Kill the Notification Game?
Media

Will the Apple Watch Kill the Notification Game?

9y Benjamin Spiegel

Will the Apple Watch Kill the Notification Game?

Brands can't rely on the old mobile approach of "just make it smaller" for the new wave of wearable devices. How can ads succeed on this new technolog...

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Reach Customers in Their Favorite Places With Mobile
Media

Reach Customers in Their Favorite Places With Mobile

9y Dave Lloyd

Reach Customers in Their Favorite Places With Mobi...

Even with the use of mobile devices surpassing desktops to access the Internet, many businesses have not developed or refined their mobile strategy. U...

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Japanese Whisky and a Digital Market That’s Heating Up
Asia

Japanese Whisky and a Digital Market That’s Heating Up

9y Andy Radovic

Japanese Whisky and a Digital Market That’s Heatin...

A 3-D ice cube sculpting campaign for Japan's whisky lovers reflects an increasingly creative digital mindset across the region. Read More...

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Foursquare Unveils Pinpoint for Location-Based Ad Targeting
Analytics

Foursquare Unveils Pinpoint for Location-Based Ad Targeting

9y Melanie White

Foursquare Unveils Pinpoint for Location-Based Ad ...

Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile. Read...

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De-Averaging Moms: How Automation Can Help Brands Compete for Mother’s Day Dollars
Automation

De-Averaging Moms: How Automation Can Help Brands Compete for Mother’s Day ...

9y Mari Kim Novak

De-Averaging Moms: How Automation Can Help Brands ...

Mother's Day is a prime opportunity for brands to leverage marketing automation to help them take a piece of the advertising dollars up for grabs arou...

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Mobilegeddon: Estimating the Impact
Media

Mobilegeddon: Estimating the Impact

9y Kevin Lee

Mobilegeddon: Estimating the Impact

On April 21 Google's mobile-friendly algorithm will take effect. Here's a look at the estimated impact across several different industries. Read More...

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YP Partners With Uber to Bring Cars to Your Door
Media

YP Partners With Uber to Bring Cars to Your Door

9y Mike O'Brien

YP Partners With Uber to Bring Cars to Your Door

In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order ...

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3 Reasons Why Brands Are Flocking to Chat App Kik
Media

3 Reasons Why Brands Are Flocking to Chat App Kik

9y Tessa Wegert

3 Reasons Why Brands Are Flocking to Chat App Kik

Kik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Read More...

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Is Mobile Redundant?: What We Learned at IAB’s Mobile Marketplace
Media

Is Mobile Redundant?: What We Learned at IAB’s Mobile Marketplace

9y Joe Laszlo

Is Mobile Redundant?: What We Learned at IAB’s Mob...

As mobile is everywhere now, does that mean it's becoming meaningless? Does it even require a conversation anymore? Read More...

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