How many channels do brands need for a multichannel strategy?
Asia

How many channels do brands need for a multichannel strategy?

8y Sophie Loras

How many channels do brands need for a multichanne...

Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. Read More...

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Apple Pay launches in China
Asia

Apple Pay launches in China

8y Sophie Loras

Apple Pay launches in China

Apple faces domestic competition from Alibaba and Tencent as it launches Apple Pay in China. Read More...

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How China's WeChat Wallet is going global
Asia

How China's WeChat Wallet is going global

8y Sophie Loras

How China's WeChat Wallet is going global

China's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake. Read More...

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Social and mobile payments boom for Chinese Lunar New Year
Ecommerce

Social and mobile payments boom for Chinese Lunar New Year

8y Yuyu Chen

Social and mobile payments boom for Chinese Lunar ...

A new research from AdMaster shows that three in four mobile users in China planned to celebrate Lunar New Year on social. Read More...

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The pros and cons of beacon-based marketing
Local

The pros and cons of beacon-based marketing

8y Mike O'Brien

The pros and cons of beacon-based marketing

Are you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons. Read More...

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Optimization key to Indonesian success for mobile and video in 2016
Asia

Optimization key to Indonesian success for mobile and video in 2016

8y Safitri Sri

Optimization key to Indonesian success for mobile ...

As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...

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10 mobile marketing themes to look out for in 2016
Media

10 mobile marketing themes to look out for in 2016

8y Michael Della Penna

10 mobile marketing themes to look out for in 2016

The digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...

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2016 E-commerce predictions for Southeast Asia
Asia

2016 E-commerce predictions for Southeast Asia

8y Sophie Loras

2016 E-commerce predictions for Southeast Asia

E-commerce in Southeast Asia is set to overtake the U.S. in the next five years, according to a panel of experts at ClickZ Live Bangkok. Read More...

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The Rise and Rise of WeChat
Asia

The Rise and Rise of WeChat

9y Elisa Harca

The Rise and Rise of WeChat

There is a reason why Tencent's WeChat has 600 million users, and as it internationalizes, that figure is only set to increase. Read More...

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In a Converging World, Look to Asia
Asia

In a Converging World, Look to Asia

9y Sophie Loras

In a Converging World, Look to Asia

As the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement. Read More...

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KFC Offers Alipay Mobile Payments to Chinese Customers
Asia

KFC Offers Alipay Mobile Payments to Chinese Customers

9y Sophie Loras

KFC Offers Alipay Mobile Payments to Chinese Custo...

KFC China has partnered with Alipay to offer mobile payment options for in-store purchases in China, following Walmart's move in May. Read More...

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MasterCard Tokenization Provides a Safe Space for Private Labels on Apple Pay
Media

MasterCard Tokenization Provides a Safe Space for Private Labels on Apple P...

9y Emily Alford

MasterCard Tokenization Provides a Safe Space for ...

MasterCard's tokenization services have made it possible for brands like JCPenney to offer checkout with private label credit cards on Apple Pay. Read...

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WeChat Partners With Unicef HK to Showcase Payment Beyond Borders
Asia

WeChat Partners With Unicef HK to Showcase Payment Beyond Borders

9y Sophie Loras

WeChat Partners With Unicef HK to Showcase Payment...

There are mutual benefits for both Unicef Hong Kong and WeChat after a micro-financing platform was launched on the Chinese social messaging app. Read...

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Facebook's "Yelp Alternative" Blurs Lines Between Social and Search
Local

Facebook's "Yelp Alternative" Blurs Lines Between Social and Search

9y Emily Alford

Facebook's "Yelp Alternative" Blurs Lines Between ...

Facebook has begun testing a feature that offers reviews from publications like Bon Appetit, Conde Nast Traveler, and the San Francisco Chronicle to r...

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The Promising Features That Make The Apple Watch A Powerful Marketing Platform
Media

The Promising Features That Make The Apple Watch A Powerful Marketing Platf...

9y Michael Della Penna

The Promising Features That Make The Apple Watch A...

The long-awaited Apple Watch is head and shoulders above Pebble's smartwatch, due in part to features such as its beefed up app inventory and the inte...

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Samsung to Launch Apple Pay Alternative
Media

Samsung to Launch Apple Pay Alternative

9y Roland Moore-Colyer

Samsung to Launch Apple Pay Alternative

Samsung is set to shut down its Wallet feature to make room for Samsung Pay, a rival for mobile payment services like Apple Pay and Google Wallet. Rea...

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Mobile Commerce to Increase 32 Percent This Year
Media

Mobile Commerce to Increase 32 Percent This Year

9y Mike O'Brien

Mobile Commerce to Increase 32 Percent This Year

According to new eMarketer research, mobile commerce - which currently makes up 22 percent of the e-commerce share - will go up to $77 billion this ye...

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What Does the Growth of Mobile Payments Mean for Older Companies?
Media

What Does the Growth of Mobile Payments Mean for Older Companies?

9y Mike O'Brien

What Does the Growth of Mobile Payments Mean for O...

As mobile payments become more commonplace, brands like Western Union and MoneyGram are forced to adapt. Can they keep up with digital native platform...

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Uber Lets Consumers Fly High in Shanghai With #UberChopper
Asia

Uber Lets Consumers Fly High in Shanghai With #UberChopper

9y Sophie Loras

Uber Lets Consumers Fly High in Shanghai With #Ube...

Uber's latest on-demand stunt to introduce helicopter trips to its portfolio in Shanghai is part of a strategic push to grow its profile in China. Rea...

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Wearables Part 2: The Case for B2B
Asia

Wearables Part 2: The Case for B2B

9y Elisa Harca

Wearables Part 2: The Case for B2B

Brands have much to gain from the combination of technological advances in wearables and mobile connectivity that are changing the way retail works in...

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American Express Testing Facial Recognition, Wearable Tech
Media

American Express Testing Facial Recognition, Wearable Tech

9y Yuyu Chen

American Express Testing Facial Recognition, Weara...

The financial services corporation is trying to simplify digital payments with emerging technologies. Read More...

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VIDEO: Developing a Mobile-First Strategy to Reach Indonesia's Masses [#CZLJKT]
Asia

VIDEO: Developing a Mobile-First Strategy to Reach Indonesia's Masses [#CZL...

9y Sophie Loras

VIDEO: Developing a Mobile-First Strategy to Reach...

In this video interview, Ari Fadyl, head of digital transformation and innovation at AXA Indonesia, shares his insights on the consumer journey in Ind...

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Facebook Integrates Mobile Payments Into Messenger
Media

Facebook Integrates Mobile Payments Into Messenger

9y Yuyu Chen

Facebook Integrates Mobile Payments Into Messenger

The social media giant has unveiled a mobile payment feature for its Messenger app. Will this new product help Facebook conquer the peer-to-peer payme...

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E-Commerce: Southeast Asian Style
Asia

E-Commerce: Southeast Asian Style

9y Nick Annetts

E-Commerce: Southeast Asian Style

There are a number of challenges to the growth of e-commerce in Southeast Asia, but that shouldn't stop any brand from having a strategy for the regio...

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Weibo Boosts User Numbers With Chinese New Year Cash Giveaway
Asia

Weibo Boosts User Numbers With Chinese New Year Cash Giveaway

9y Sophie Loras

Weibo Boosts User Numbers With Chinese New Year Ca...

Weibo has partnered with Alipay to launch a Chinese New Year lucky gift campaign in a bid to recruit users back to the site, and offer greater exposur...

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Line Paves Way for M-Commerce in Southeast Asia With Mobile Grocery Service
Asia

Line Paves Way for M-Commerce in Southeast Asia With Mobile Grocery Service

9y Sophie Loras

Line Paves Way for M-Commerce in Southeast Asia Wi...

Line’s first mobile grocery app in Thailand is part of an aggressive push into m-commerce across the wider Southeast Asian region, opening up new oppo...

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TapSense Launches First Ads for Apple Watch
Display Advertising

TapSense Launches First Ads for Apple Watch

9y Emily Alford

TapSense Launches First Ads for Apple Watch

San Francisco-based TapSense has introduced a programmatic ad platform for Apple's anticipated Apple Watch, which promises a seamlessly integrated ad ...

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