How the NBA engages China's 200M millennials with mobile video
Acquisition

How the NBA engages China's 200M millennials with mobile video

8y Steven Chang

How the NBA engages China's 200M millennials with ...

China's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating bi...

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IAB: Preparing for the year of the mobile-video boom
Media

IAB: Preparing for the year of the mobile-video boom

8y Joe Laszlo

IAB: Preparing for the year of the mobile-video bo...

Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...

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Optimization key to Indonesian success for mobile and video in 2016
Asia

Optimization key to Indonesian success for mobile and video in 2016

8y Safitri Sri

Optimization key to Indonesian success for mobile ...

As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...

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TV everywhere: the new marketer opportunity
Media

TV everywhere: the new marketer opportunity

8y Frank Sinton

TV everywhere: the new marketer opportunity

As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...

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3 Steps to a Better Site Redesign
Media

3 Steps to a Better Site Redesign

9y Tessa Wegert

3 Steps to a Better Site Redesign

Though a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Her...

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Are All Screens Created Equal?
Media

Are All Screens Created Equal?

9y Larry Allen

Are All Screens Created Equal?

Here's how the evolution of video consumption from traditional TV formats to streaming digital content via mobile or OTT devices presents new opportun...

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The Video of Small Things Rises in Asia
Asia

The Video of Small Things Rises in Asia

9y Meera Chopra

The Video of Small Things Rises in Asia

Mobile video is outpacing the growth of most other ad formats in Asia and is fast changing the face of digital advertising. Read More...

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