Four takeaways for CMOs from Mobile World Congress 2019

Mobile Four takeaways for CMOs from Mobile World Congress 2019

5y Mike Herrick

Four takeaways for CMOs from Mobile World Congress...

Nearly 110,000 people attended last week's huge event in Barcelona. 5G prototypes, D2C tech brands, and GDPR were just a few of the main takeaways. Re...

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What the future holds for AR and VR

What the future holds for AR and VR

6y Mike O'Brien

What the future holds for AR and VR

Despite all the hype, AR and VR haven’t yet achieved critical mass, but the best is yet to come. Here are four things to keep in mind as that happens....

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How Desigual is adapting to its mobile first customers with A/B testing, web and email

How Desigual is adapting to its mobile first customers with A/B testing, web and email

7y Andy Favell

How Desigual is adapting to its mobile first custo...

In the past 18 months, Desigual, the flamboyant and colorful Spanish fashion/retail brand, has seen mobile become the dominant platform for both web t...

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How video storytelling and mobile have transformed Shell’s corporate marketing

How video storytelling and mobile have transformed Shell’s corporate marketing

7y Andy Favell

How video storytelling and mobile have transformed...

Shell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to ...

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Why mobile video is massive and other lessons from Mobile World Congress 2017

Why mobile video is massive and other lessons from Mobile World Congress 2017

7y Andy Favell

Why mobile video is massive and other lessons from...

The companies converging on the lucrative mobile video market. Plus top tips, examples, the need for new brand strategies, and the huge impact on mobi...

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Four brands with awesome virtual reality experiences

Video Four brands with awesome virtual reality experiences

8y Mike O'Brien

Four brands with awesome virtual reality experienc...

Virtual reality is the next big thing. Perhaps you've heard? Here are four of our favorite examples of branded VR content. Read More...

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The Digital Download: Apple gets current, Google and billboards get futuristic

The Digital Download: Apple gets current, Google and billboards get futuristic

8y Mike O'Brien

The Digital Download: Apple gets current, Google a...

Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards? Read...

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Wearable technology takes center stage in stats of the week

Wearable technology takes center stage in stats of the week

8y Sophie Loras

Wearable technology takes center stage in stats of...

The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go roun...

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Facebook's Zuckerberg Says PRISM Has Helped Tech Sector to Become Friends

Facebook's Zuckerberg Says PRISM Has Helped Tech Sector to Become Friends

10y Lee Bell

Facebook's Zuckerberg Says PRISM Has Helped Tech S...

Facebook's Mark Zuckerberg has lashed out at the US National Security Agency (NSA) over the PRISM surveillance scandal, but said the industry is worki...

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Mark Zuckerberg Bores Attendees at Mobile World Congress

Mark Zuckerberg Bores Attendees at Mobile World Congress

10y Lee Bell

Mark Zuckerberg Bores Attendees at Mobile World Co...

The Facebook chief executive's lack of charisma meant that delegates left the keynote, held at the Mobile World Congress in Barcelona, just 20 minutes...

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WhatsApp to Launch Voice Calls Later This Year

WhatsApp to Launch Voice Calls Later This Year

10y Yuyu Chen

WhatsApp to Launch Voice Calls Later This Year

On the heels of its acquisition by Facebook, WhatsApp will introduce an Internet voice calling capability later this year. Read More...

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The Internet of Everything: Reflections on the 2013 Mobile World Congress

The Internet of Everything: Reflections on the 2013 Mobile World Congress

11y Kristin Kovner

The Internet of Everything: Reflections on the 201...

If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday. Read More...

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Mobile World Congress: Banjo and Twitter Define Boundaries of Location Within Context

Mobile World Congress: Banjo and Twitter Define Boundaries of Location Within Context

11y Matt Kapko

Mobile World Congress: Banjo and Twitter Define Bo...

The opportunity for contextually aware location data isn't lost on anyone, but stringing those attributes together with relevant marketing remains cha...

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Mobile World Congress: Brands Extol Virtues of Mobility

Mobile World Congress: Brands Extol Virtues of Mobility

11y Matt Kapko

Mobile World Congress: Brands Extol Virtues of Mob...

Lead marketing executives from Unilever, KLM and InterContinental Hotels Group outlined their evolving strategies in mobile by highlighting some of th...

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Mobile World Congress: Network Operators and Vendors Rethink Roles as Traffic Explodes

Mobile World Congress: Network Operators and Vendors Rethink Roles as Traffic Explodes

11y Matt Kapko

Mobile World Congress: Network Operators and Vendo...

Wireless carriers have certainly grown accustomed to their perch from above, controlling so much of the industry and their relationships with customer...

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Mobile World Congress: Mozilla Lines Up 18 Operators for Firefox Mobile OS

Mobile World Congress: Mozilla Lines Up 18 Operators for Firefox Mobile OS

11y Matt Kapko

Mobile World Congress: Mozilla Lines Up 18 Operato...

If mobile network operators were content with the current stable of operating systems in the market today, Mozilla certainly would not have the backin...

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