Shell has switched its corporate marketing from 80% traditional advertising to 85% digital media, and has stopped blowing its own trumpet in order to focus on telling video-led stories about the alternative energy start-ups it helps.
Mobile World Congress
The companies converging on the lucrative mobile video market. Plus top tips, examples, the need for new brand strategies, and the huge impact on mobile data.
Virtual reality is the next big thing. Perhaps you've heard? Here are four of our favorite examples of branded VR content.
Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards?
The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go round.
Facebook's Mark Zuckerberg has lashed out at the US National Security Agency (NSA) over the PRISM surveillance scandal, but said the industry is working better together as a result.
The Facebook chief executive's lack of charisma meant that delegates left the keynote, held at the Mobile World Congress in Barcelona, just 20 minutes into his discussion.
On the heels of its acquisition by Facebook, WhatsApp will introduce an Internet voice calling capability later this year.
If ever there was a time to ensure your mobile experiences were optimized for e-commerce, it's yesterday.
The opportunity for contextually aware location data isn't lost on anyone, but stringing those attributes together with relevant marketing remains challenging and elusive.