As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad formats.
Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to retain credibility.
This week's digital download includes Facebook’s Q4 2015 earnings, Twitter’s management shakeup, Snapchat’s Super Bowl ad program and IAB’s response to ad blocking.
How can using a "fast start" model refine the execution of your marketing strategy?
This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey.
What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?
Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilemmas.
These six data visualization tools can present your bundles of information in an easy and people-friendly format.
By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue.
Optimize your email marketing program by testing its functionality with these strategies.