Mike Herrick, Airship’s SVP of Technology, reviews the benefits of a mobile CX platform using Alaska Airlines as an example of top notch customer serv...
View articleAs hype around artificial intelligence continues to grow year-on-year, here is a look at how it can help mobile apps boost their end-users' experience...
View articleBBQGuys leverages Vertebrae's interactive 3D and AR commerce solutions to inspire consumer confidence and drive unprecedented engagement, sales, and s...
View articleFree weather app, WeatherBug, leverages InMobi’s unified auction model to increase mobile app ad revenue by 20%. Read More...
View articleComputer vision platform, Resonai, is bringing augmented reality to physical spaces, including movie theaters, shopping malls and retail. Read More...
View articleWith a shorter holiday shopping season in full swing, retail brands are lagging when it comes to their digital marketing initiatives. Read More...
View articleKPItarget's Mike Rowan shows how his team helped Citrus Magic leverage innovative data analytic techniques to both, increase brand exposure and promot...
View articleAirship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Read More...
View articleLeading CRM launches reimagined customer experience and learning apps with features exclusive to iPhone and iPad. Read More...
View articlePlaying with your food is now part of the experience at Panera. They released today an AR ad unit for mobile, what they say is a first for the industr...
View articleGoodwill has used AdTheorent for predictive mobile ads based on a cost per incremental visit (CPIV) pricing model, to deliver a 470% lift in visits. R...
View articleThis morning, mobile marketing platform CleverTap announced a $35 million Series C funding round, bringing their total valuation to $385 million. Read...
View articleThe digital out-of-home (DOOH) advertising market is expected to be worth more than $26bn by 2023. How are programmatic and mobile set to impact its g...
View articleAfter closing an initial funding round, Map My Customers looks to make field sales more efficient with a mobile-friendly, visual CRM. Read More...
View articleWith 73% of internet users expected to access the web solely through smartphones by 2025, mobile advertising is a top priority for marketers. Check ou...
View articleGeofencing goes beyond standard geographic targeting by honing in on very specific locations down to a drawn radius of X miles, streets, or even build...
View articleToday’s consumers spend an average of three hours and 43 minutes a day on their mobile devices. How do we reach all these hyperconnected users in 2019...
View articleA survey of over 79,000 internet users between the ages of 16-22 in 45 markets debunks stereotypes about Gen Z consumers and reveals trends in their d...
View articleForrester found that two-thirds of Americans don’t mind watching ads accompanying free content, and 72% would rather watch video content containing ad...
View articleA look inside the current state of the online advertising and promotion industry. From display and programmatic to search and social, from PR to print...
View articleAR is one of today's hottest technologies, allowing consumers to virtually try on makeup and turn themselves into dogs on Snapchat. Here's how it work...
View articleRoundup of top news in martech from the week of May 20-24, 2019. Read More...
View articleA "mobile-first design mantra blinds CMOs to the whole picture,” because mobile is much more than just another channel like web, radio, or email, says...
View articleEach month, people and businesses exchange more than 8 billion messages, representing 400% year on year growth. How can businesses prepare for this ch...
View articleInternet users now make up 57% of the global population. On average, people spend 6 hours and 42 minutes online each day. By 2021, a projected 73% of ...
View articleWhile retailers increasingly trick their stores out, Saks Fifth Avenue focuses on making sure salespeople have every digital tool at their disposal. R...
View articleAdobe CMO speaking on their transformation to subscription-based products and experience first, building a culture of testing, and trends for the futu...
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