Smart brands in China are implementing sophisticated and innovative online and offline strategies to capitalize on the Chinese consumer's mobile-first approach to shopping.
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong.
Pinterest added several ecommerce features this past week. Here are six figures highlighting its increasing prowess as an advertising platform.
China's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating big challenges for advertisers.
You may think marketing in any English-speaking country is the same, but new survey results highlight different consumer habits in the U.S., U.K. and Australia.
This week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked.
Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers.
Ad blocking is on the rise, in large part because advertisers haven't got their user experiences up to snuff, as these stats from new IAB research reflect.
Digital innovations which improve not only the online customer experience but also the in-store shopping experience are becoming key to major grocery retailers’ ... read more