Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilemmas.
These six data visualization tools can present your bundles of information in an easy and people-friendly format.
By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue.
Optimize your email marketing program by testing its functionality with these strategies.
News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligence report.
With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing - or did they redefine it?
Is Peach the next big thing or was it over before it even really started? It’s too early to tell, though GIFs could help it thrive in the crowded social space.
Are you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons.
To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy.