Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test the waters.
Nearly every individual has their own personal brand. We looked at the Twitter profiles of four senior marketing executives at different companies, to see what their ... read more
We've selected four ads from the Asia Pacific region to highlight effective localization strategies when engaging new and different markets.
Programmatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading?
Fueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistently remain ahead of the marketing curve.
Brands tweet about trending topics all the time, but they don't always use the platform's powerful reach in order to promote themselves beyond a Twitter conversation.
During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the brand captures the hearts of teens and millennials, and how you can do it too.
Swedish Fish candies have been around forever, but they're not especially popular with the younger generation. To change that, Mondelez abandoned the typical planning, instead creating quick, cheap video content, just to see how it resonated.
Carolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. Senior agency execs seemed to like them.
As the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement.