To be successful in mobile publishing, marketers need to create a comprehensive strategy that informs their entire mobile experience.
Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance.
According to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How should marketers deal with these rising costs?
An interview with Darren Herman of kbs+p Ventures.