Ad blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows that mobile ad blocking is on the rise.
We caught up with Mozilla CMO Jascha Kaykas-Wolff to talk about data, transparency, and the importance of community for building a trustworthy brand.
Amazon is going to ditch Adobe Flash, a move driven by recent browser-setting updates from Google Chrome, Mozilla Firefox and Apple Safari.
To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic.
The e-commerce platform has introduced Promoted Listings, a new service that allows online merchants to pay for advertising only when their ad leads to a sale.
The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s mission of promoting innovation and openness on the Internet?
The ads, or "enhanced tiles," only appear in new tabs for now, and users can turn them off.
As Mozilla prepares to launch Sponsored tiles across Firefox channels, the company also says it remains committed to trust and transparency.
Mozilla introduced its Directory Tiles program in February of this year. Now, the company will start testing the sponsored content initiative on Firefox.
Here are three small trends that have emerged among Web browser reports that might forecast big changes in the Web in 2014 and 2015.