Blockchain: Reshaping advertising, removing fraud, rebuilding trust
Blockchain

Blockchain: Reshaping advertising, removing fraud, rebuilding trust

6y Jeremy Epstein

Blockchain: Reshaping advertising, removing fraud,...

In part two of our four-part guest series from marketing veteran and blockchain expert Jeremy Epstein, we highlight four companies that are at the for...

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What do ad blockers mean for mobile apps?
Display Advertising

What do ad blockers mean for mobile apps?

8y Mike O'Brien

What do ad blockers mean for mobile apps?

Ad blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows tha...

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Spotlight On: Mozilla's Jascha Kaykas-Wolff
Agency Spotlight

Spotlight On: Mozilla's Jascha Kaykas-Wolff

9y Emily Alford

Spotlight On: Mozilla's Jascha Kaykas-Wolff

We caught up with Mozilla CMO Jascha Kaykas-Wolff to talk about data, transparency, and the importance of community for building a trustworthy brand. ...

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Amazon to Abandon Adobe Flash Next Month
Marketing

Amazon to Abandon Adobe Flash Next Month

9y Yuyu Chen

Amazon to Abandon Adobe Flash Next Month

Amazon is going to ditch Adobe Flash, a move driven by recent browser-setting updates from Google Chrome, Mozilla Firefox and Apple Safari. Read More...

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Could Microsoft and AOL Take on Google and Facebook?
Display Advertising

Could Microsoft and AOL Take on Google and Facebook?

9y Mike O'Brien

Could Microsoft and AOL Take on Google and Faceboo...

To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Read More...

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eBay's Promoted Listings Disrupts Traditional Ad Model
Marketing

eBay's Promoted Listings Disrupts Traditional Ad Model

9y Yuyu Chen

eBay's Promoted Listings Disrupts Traditional Ad M...

The e-commerce platform has introduced Promoted Listings, a new service that allows online merchants to pay for advertising only when their ad leads t...

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Mozilla Dabbles in Commercial Advertising with Suggested Tiles
Marketing

Mozilla Dabbles in Commercial Advertising with Suggested Tiles

9y Yuyu Chen

Mozilla Dabbles in Commercial Advertising with Sug...

The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s miss...

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Mozilla Begins Displaying Ads in Firefox 33.1
Display Advertising

Mozilla Begins Displaying Ads in Firefox 33.1

9y Egan Orion

Mozilla Begins Displaying Ads in Firefox 33.1

The ads, or "enhanced tiles," only appear in new tabs for now, and users can turn them off. Read More...

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Mozilla Introduces Sponsored Tiles on Firefox Nightly
Paid Search

Mozilla Introduces Sponsored Tiles on Firefox Nightly

10y Emily Alford

Mozilla Introduces Sponsored Tiles on Firefox Nigh...

As Mozilla prepares to launch Sponsored tiles across Firefox channels, the company also says it remains committed to trust and transparency. Read More...

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Mozilla to Test Sponsored Content on Firefox
Marketing

Mozilla to Test Sponsored Content on Firefox

10y Yuyu Chen

Mozilla to Test Sponsored Content on Firefox

Mozilla introduced its Directory Tiles program in February of this year. Now, the company will start testing the sponsored content initiative on Firef...

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"The Others" Are Coming – Upcoming Trends in Browser Market Share
Analytics

"The Others" Are Coming – Upcoming Trends in Browser Market Share

10y Mark Ryan

"The Others" Are Coming – Upcoming Trends in Brows...

Here are three small trends that have emerged among Web browser reports that might forecast big changes in the Web in 2014 and 2015. Read More...

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Mozilla's Herman on Ads, Nonprofit, and Firefox's Mission
Display Advertising

Mozilla's Herman on Ads, Nonprofit, and Firefox's Mission

10y Liva Judic

Mozilla's Herman on Ads, Nonprofit, and Firefox's ...

ClickZ spoke to Mozilla's vice president of Content Services, Darren Herman, after the organization announced it is making a U-turn and will begin to ...

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Mozilla (Finally) Embraces Ads
Display Advertising

Mozilla (Finally) Embraces Ads

10y Liva Judic

Mozilla (Finally) Embraces Ads

After years of declining the use of ads and fighting the very principle, Mozilla has finally given in with its Directory Tiles initiative. Read More...

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Mobile World Congress: Mozilla Lines Up 18 Operators for Firefox Mobile OS
Media

Mobile World Congress: Mozilla Lines Up 18 Operators for Firefox Mobile OS

11y Matt Kapko

Mobile World Congress: Mozilla Lines Up 18 Operato...

If mobile network operators were content with the current stable of operating systems in the market today, Mozilla certainly would not have the backin...

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