True confessions of a CMO, part 3: Marketing sourced pipeline is bogus

Digital Marketing True confessions of a CMO, part 3: Marketing sourced pipeline is bogus

12m Latane Conant

True confessions of a CMO, part 3: Marketing sourc...

In her last True Confession, Latane Conant shares how companies desire predictable revenue growth but don’t set up teams to succeed in generating it w...

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True confessions of a CMO, part 2: I cheat

Digital Marketing True confessions of a CMO, part 2: I cheat

1y Latane Conant

True confessions of a CMO, part 2: I cheat

If MQLs aren’t the way to better unite marketing and sales, then what is? In her second True Confession, Latane Conant shares the metrics you should b...

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True confessions of a CMO, part 1: Who cares about MQLs?

Digital Marketing True confessions of a CMO, part 1: Who cares about MQLs?

1y Latane Conant

True confessions of a CMO, part 1: Who cares about...

In her first of three confessions, 6sense's Chief Marketing Officer, Latane Conant tells us why she doesn't care about MQLs. Read More...

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Modulr's Edwin Abl discusses the changing role and new challenges facing the modern CMO

Digital Leaders Modulr's Edwin Abl discusses the changing role and new challenges facing the modern CMO

1y Jacqueline Dooley

Modulr's Edwin Abl discusses the changing role and...

Payment as a service API platform Modulr's Edwin Abl, discusses his professional journey and weighs in on the changing role of the CMO debate. Read Mo...

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