MTA is dead: Why marketers should adopt an agile marketing strategies
Analytics

MTA is dead: Why marketers should adopt an agile marketing strategies

4y Matt Voda

MTA is dead: Why marketers should adopt an agile m...

For brands that are moving away from previous click-based attribution methods like MTA, there are options to consider. Matt Voda, CEO of OptiMine Soft...

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Gartner report spotlights the four main kinds of attribution
Analytics

Gartner report spotlights the four main kinds of attribution

4y Barry Levine

Gartner report spotlights the four main kinds of a...

Marketing leaders must take an integrated approach to marketing measurement methods for maximum insight, says new Gartner report. Read More...

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Data-driven MTA: The only attribution model that counts
Analytics

Data-driven MTA: The only attribution model that counts

4y Luke Richards

Data-driven MTA: The only attribution model that c...

A comprehensive analysis of why data-driven MTA is the superior attribution model vs traditional models. Read More...

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Why marketing attribution hasn’t lived up to the hype—yet
Disruptive MarTech

Why marketing attribution hasn’t lived up to the hype—yet

5y Trevor Testwuide

Why marketing attribution hasn’t lived up to the h...

"We learned that it is essentially impossible to track users accurately across multiple channels and devices over a reasonable time. The biggest non-s...

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Video: Intro to customer data platforms and when to use them
Analytics

Video: Intro to customer data platforms and when to use them

5y Kimberly Collins

Video: Intro to customer data platforms and when t...

Customer data platforms (CDPs) aren’t nearly as complicated as they sound. In essence, they gather all your customer data in one place so you can then...

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