MTA is dead: Why marketers should adopt an agile marketing strategies

Data & Analytics MTA is dead: Why marketers should adopt an agile marketing strategies

1m Matt Voda
Gartner report spotlights the four main kinds of attribution

Data & Analytics Gartner report spotlights the four main kinds of attribution

3m Barry Levine
Data-driven MTA: The only attribution model that counts

Data & Analytics Data-driven MTA: The only attribution model that counts

6m Luke Richards
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Why marketing attribution hasn’t lived up to the hype—yet

Marketing Technology Why marketing attribution hasn’t lived up to the hype—yet

11m Trevor Testwuide
Video: Intro to customer data platforms and when to use them

Data & Analytics Video: Intro to customer data platforms and when to use them

1y Kimberly Collins