What does the modern marketer look like in a multichannel world?

Multichannel What does the modern marketer look like in a multichannel world?

8y Sophie Loras

What does the modern marketer look like in a multi...

In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...

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What makes an awesome mobile banking app?

What makes an awesome mobile banking app?

8y Sophie Loras

What makes an awesome mobile banking app?

How can digital banking teams offer mobile banking services that exceed customer needs and expectations? This was a key theme addressed by researchers...

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Google AdWords launches new features for a mobile-first world

Google AdWords launches new features for a mobile-first world

8y Sophie Loras

Google AdWords launches new features for a mobile-...

Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. Read More...

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The Digital Download: Transparency, viewability win the week's news

The Digital Download: Transparency, viewability win the week's news

8y Mike O'Brien

The Digital Download: Transparency, viewability wi...

This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...

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How to make the Chinese consumer feel like a VIP customer

How to make the Chinese consumer feel like a VIP customer

8y Elisa Harca

How to make the Chinese consumer feel like a VIP c...

There's no downturn in site on the ecommerce front as Chinese consumers continue to spend big on luxury goods. Read More...

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The present and future of online video ads

The present and future of online video ads

8y Tessa Wegert

The present and future of online video ads

As an advertising category, video seems unstoppable. It’s gaining ground on Facebook and Instagram. As a creative canvas, it’s full of po...

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The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes social

The Digital Download: Ad additions to Pinterest and Atlas, Meerkat goes social

8y Mike O'Brien

The Digital Download: Ad additions to Pinterest an...

This week's digital news round-up includes the usual enhancements to social platforms' ad offerings, in addition to an agency shake-up and a new direc...

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Programmatic TV: on the bench or just warming up?

Programmatic TV: on the bench or just warming up?

8y Eric Wheeler

Programmatic TV: on the bench or just warming up?

Will programmatic ads be the real champion of the upcoming Super Bowl? Read More...

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Has Gen Z killed channel marketing or redefined it?

Has Gen Z killed channel marketing or redefined it?

8y Jeanniey Mullen

Has Gen Z killed channel marketing or redefined it...

With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did G...

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IAB: Preparing for the year of the mobile-video boom

IAB: Preparing for the year of the mobile-video boom

8y Joe Laszlo

IAB: Preparing for the year of the mobile-video bo...

Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...

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2016 is the year of attribution

2016 is the year of attribution

8y Guest Writer

2016 is the year of attribution

Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common. Read More...

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How to identify your mobile audience and their needs

How to identify your mobile audience and their needs

8y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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The 2015 holiday season is more omnichannel than ever

The 2015 holiday season is more omnichannel than ever

8y Catherine Magoffin

The 2015 holiday season is more omnichannel than e...

Marketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...

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Digital video from a buyer's perspective

Digital video from a buyer's perspective

8y Larry Allen

Digital video from a buyer's perspective

Differing perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digit...

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Why Customer Match is the biggest thing to happen to email since Hotmail

Why Customer Match is the biggest thing to happen to email since Hotmail

8y Derek Harding

Why Customer Match is the biggest thing to happen ...

Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially w...

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One profile to serve them all: how a unified customer view drives mar-tech bliss

One profile to serve them all: how a unified customer view drives mar-tech bliss

8y Pelin Thorogood

One profile to serve them all: how a unified custo...

In anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhanci...

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Amazon’s first physical bookstore: offline’s death has been exaggerated

Amazon’s first physical bookstore: offline’s death has been exaggerated

8y Yuyu Chen

Amazon’s first physical bookstore: offline’s death...

Amazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of o...

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Bridging the digital and the physical

Bridging the digital and the physical

8y Kevin Lee

Bridging the digital and the physical

To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhanc...

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Staying relevant in a mobile, multichannel, data-driven world

Staying relevant in a mobile, multichannel, data-driven world

8y Nellie Chan

Staying relevant in a mobile, multichannel, data-d...

In a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your ...

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How to use mobile as a bridge between digital and physical

How to use mobile as a bridge between digital and physical

8y Anna Bager

How to use mobile as a bridge between digital and ...

The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer j...

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TV's problem is the TV itself

TV's problem is the TV itself

8y Larry Allen

TV's problem is the TV itself

As traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect wit...

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Why micro moments will require mobile magic

Why micro moments will require mobile magic

8y Michael Della Penna

Why micro moments will require mobile magic

Micro moments collect and use data to predict consumers' needs, delivering answers before one even asks a question. Here's how to harness the power of...

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Truly Cross-Screen Creative: A Revolution Unfolds

Truly Cross-Screen Creative: A Revolution Unfolds

9y Joe Laszlo

Truly Cross-Screen Creative: A Revolution Unfolds

The IAB's recent update to its current cannon of industry standards and guidelines encourages cross-screen advertising. However, the need to optimize ...

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Are All Screens Created Equal?

Are All Screens Created Equal?

9y Larry Allen

Are All Screens Created Equal?

Here's how the evolution of video consumption from traditional TV formats to streaming digital content via mobile or OTT devices presents new opportun...

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3 Tips for Mapping the Customer Journey

3 Tips for Mapping the Customer Journey

9y Ellen Valentine

3 Tips for Mapping the Customer Journey

Use these three insights for visualizing, designing and mapping out the customer journey in order to effectively increase engagement across multiple c...

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5 Elements to Move from Segmentation to Personalization

5 Elements to Move from Segmentation to Personalization

9y Stephanie Miller

5 Elements to Move from Segmentation to Personaliz...

By using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience...

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The Video of Small Things Rises in Asia

The Video of Small Things Rises in Asia

9y Meera Chopra

The Video of Small Things Rises in Asia

Mobile video is outpacing the growth of most other ad formats in Asia and is fast changing the face of digital advertising. Read More...

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