Chinese tourists make more than 100 million overseas trips a year, but marketing to this lucrative group starts long before they leave China.
Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full advantage of this emerging trend, which is expected to surge throughout 2016?
In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its customers across various screens by learning from the errors of others.
Differing perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digital video.
As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepare to cater to a multi-screen world.
As traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect with Millennial audiences.
The IAB's recent update to its current cannon of industry standards and guidelines encourages cross-screen advertising. However, the need to optimize creative still remains.
Here's how the evolution of video consumption from traditional TV formats to streaming digital content via mobile or OTT devices presents new opportunity for the marketing industry.
According to a new Millward Brown Digital study, 42 percent of marketers consider big data this year's top priority - however, only 14 percent are confident they're using it effectively.
APAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel.