Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.
Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common.
Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should marketers approach these challenges?
Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substantial conversions?
Marketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience.
Using proxies such as clicks is no longer valid in this multi-device world. Facebook's Nadia Tan explains why it's time to say goodbye to click-based measurements.
ClickZ recently spoke with the teams behind both Barack Obama's and Mitt Romney's presidential campaigns. Here's how email marketers can win inboxes like the political pros.
An updated marketing funnel can give marketers a leg up for last-minute Mother's Day promotions.
In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimization decisions.
In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising.