4 questions to answer before picking the right attribution model for your business

Data & Analytics 4 questions to answer before picking the right attribution model for your business

4w Tereza Litsa
Why do you need multi-touch attribution?

Data & Analytics Why do you need multi-touch attribution?

4m Sam Carter
6 changes in marketing measurement that will impact 2018

Data & Analytics 6 changes in marketing measurement that will impact 2018

5m Sam Carter
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The top 7 barriers to attribution and how to overcome them

Analyzing Customer Data The top 7 barriers to attribution and how to overcome them

12m Sam Carter
The challenges of attribution: Which channel produces the highest ROI?

Analyzing Customer Data The challenges of attribution: Which channel produces the highest ROI?

12m Sam Carter
Six tips on measurement from the IAB Programmatic Marketplace

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2y Mike O'Brien
2016 is the year of attribution

Mobile 2016 is the year of attribution

2y Guest Writer
Cracking the code: CMOs, measurement, and metrics

Analytics Cracking the code: CMOs, measurement, and metrics

2y Sanjay Dholakia
How meaningful is your campaign attribution?

Analytics How meaningful is your campaign attribution?

3y Andrew Edwards
No Single Channel Excels in China as Consumer Touchpoints Expand

Asia No Single Channel Excels in China as Consumer Touchpoints Expand

3y Sophie Loras
Saying Goodbye to Click-Based Measurement

Analytics Saying Goodbye to Click-Based Measurement

3y Nadia Tan
Lessons From the High-Stakes World of Political Email

Email Lessons From the High-Stakes World of Political Email

3y Emily Alford
What the Traditional Marketing Funnel Doesn’t Tell You!

Analytics What the Traditional Marketing Funnel Doesn’t Tell You!

3y Pelin Thorogood
The Power of Multichannel Attribution at TD Bank [#CZLNY]

Analytics The Power of Multichannel Attribution at TD Bank [#CZLNY]

3y Stephanie Miller
VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

Asia VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

4y Sophie Loras
Is Everything We’ve Ever Learned About Attribution Really Wrong?

Analytics Is Everything We’ve Ever Learned About Attribution Really Wrong?

4y Neil Mason
Upgrade Your Analytics Insights With Fractional Attribution

Marketing Upgrade Your Analytics Insights With Fractional Attribution

4y Stephanie Miller
Do You Actually Have an "Attribution" Problem Worth Solving?

Analytics Do You Actually Have an "Attribution" Problem Worth Solving?

4y Neil Mason
Local Innovation - What's the Next Big Thing?

Local Local Innovation - What's the Next Big Thing?

4y Gregg Stewart
Attribution Exposed: What Content Marketers Need to Know

Marketing Attribution Exposed: What Content Marketers Need to Know

4y Ben Plomion
RS Components: Developing Omni-Channel Marketing Across Markets [Video]

Asia RS Components: Developing Omni-Channel Marketing Across Markets [Video]

4y Adaline Lau
Content Marketing Deserves Display Ad Treatment from Automated Multi-Touch Attribution Systems

Marketing Content Marketing Deserves Display Ad Treatment from Automated Multi-Touch Attribution Systems

4y Ben Plomion
Are Multi-Channel Analytics Vendors Failing the Market?

Actionable Analysis Are Multi-Channel Analytics Vendors Failing the Market?

5y Andrew Edwards
Key Elements of a Realistic Attribution Model

Analytics Key Elements of a Realistic Attribution Model

5y Jeanne Jennings
Can You Recognise a Customer When You See One?

Analytics Can You Recognise a Customer When You See One?

5y Neil Mason
Screened Out

Asia Screened Out

5y Mandeep Grover
The New Evolution of Direct Response Is Social

Analytics The New Evolution of Direct Response Is Social

5y Dilip Venkatachari