The Importance of Multi-Touch Attribution in eCommerce Marketing

Strategy The Importance of Multi-Touch Attribution in eCommerce Marketing

4m Fospha Team

The Importance of Multi-Touch Attribution in eComm...

In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies...

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Five technology + trends changing digital marketing in 2020

Trends Five technology + trends changing digital marketing in 2020

4y Timothy Seward

Five technology + trends changing digital marketin...

ROI Revolution's Timothy Seward highlights the tech and trends that will reshape the world of digital marketing over the next decade, and common mista...

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Data-driven MTA: The only attribution model that counts

Data & Analytics Data-driven MTA: The only attribution model that counts

4y Luke Richards

Data-driven MTA: The only attribution model that c...

A comprehensive analysis of why data-driven MTA is the superior attribution model vs traditional models. Read More...

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Why marketing attribution hasn’t lived up to the hype—yet

Marketing Technology Why marketing attribution hasn’t lived up to the hype—yet

5y Trevor Testwuide

Why marketing attribution hasn’t lived up to the h...

"We learned that it is essentially impossible to track users accurately across multiple channels and devices over a reasonable time. The biggest non-s...

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Measurement & attribution microclass: Free course with Facebook and Fospha

Digital Marketing Measurement & attribution microclass: Free course with Facebook and Fospha

5y Kimberly Collins

Measurement & attribution microclass: Free cou...

Together with Facebook and Fospha, we've designed a free online course on measurement and attribution for marketers, to help educate decision makers o...

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The ROI of multi-touch attribution models: One company saved >$250k in Google Ads spend

Data & Analytics The ROI of multi-touch attribution models: One company saved >$250k in Google Ads spend

5y Emily Alford

The ROI of multi-touch attribution models: One com...

Up to two-thirds of marketers don't use multi-touch attribution models, as of August 2018. When e-learning company Avado switched from last-touch to M...

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Video: Intro to customer data platforms and when to use them

Data & Analytics Video: Intro to customer data platforms and when to use them

5y Kimberly Collins

Video: Intro to customer data platforms and when t...

Customer data platforms (CDPs) aren’t nearly as complicated as they sound. In essence, they gather all your customer data in one place so you can then...

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"Stores are the new media": Q+A with Adobe's Michael Klein

Retail "Stores are the new media": Q+A with Adobe's Michael Klein

5y Mike O'Brien

"Stores are the new media": Q+A with Adobe's Micha...

Michael Klein, Adobe's Director of Industry Strategy for Retail, shares his insights on what is the biggest holiday shopping season ever. Read More...

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How multi-touch attribution can guide financial institutions through a decade of digital transformation

Industry Developments How multi-touch attribution can guide financial institutions through a decade of digital transformation

6y Sam Carter

How multi-touch attribution can guide financial in...

Modern finance is going through a real shake-up. Growing discontent amongst consumers over traditional banking services has seen a host of new players...

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4 questions to answer before picking the right attribution model for your business

Data & Analytics 4 questions to answer before picking the right attribution model for your business

6y Tereza Litsa

4 questions to answer before picking the right att...

As marketing attribution becomes more important, marketers face the challenge of picking the best attribution model for their business. Multi-channel ...

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Why do you need multi-touch attribution?

Data & Analytics Why do you need multi-touch attribution?

6y Sam Carter

Why do you need multi-touch attribution?

It goes without saying – marketers want to be good at what they do. And to achieve this, they need to produce conversions and leads without breaking t...

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6 changes in marketing measurement that will impact 2018

Data & Analytics 6 changes in marketing measurement that will impact 2018

6y Sam Carter

6 changes in marketing measurement that will impac...

Too many marketers continue to rely on last-click attribution, without understanding the value played by all touchpoints in the customer journey. Here...

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The top 7 barriers to attribution and how to overcome them

The top 7 barriers to attribution and how to overcome them

7y Sam Carter

The top 7 barriers to attribution and how to overc...

A recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems...

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The challenges of attribution: Which channel produces the highest ROI?

The challenges of attribution: Which channel produces the highest ROI?

7y Sam Carter

The challenges of attribution: Which channel produ...

The consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple ma...

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Six tips on measurement from the IAB Programmatic Marketplace

Six tips on measurement from the IAB Programmatic Marketplace

8y Mike O'Brien

Six tips on measurement from the IAB Programmatic ...

Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Read More...

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2016 is the year of attribution

2016 is the year of attribution

8y Guest Writer

2016 is the year of attribution

Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common. Read More...

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Cracking the code: CMOs, measurement, and metrics

Cracking the code: CMOs, measurement, and metrics

8y Sanjay Dholakia

Cracking the code: CMOs, measurement, and metrics

Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should m...

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How meaningful is your campaign attribution?

How meaningful is your campaign attribution?

8y Andrew Edwards

How meaningful is your campaign attribution?

Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substant...

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No Single Channel Excels in China as Consumer Touchpoints Expand

No Single Channel Excels in China as Consumer Touchpoints Expand

8y Sophie Loras

No Single Channel Excels in China as Consumer Touc...

Marketers in China face an ongoing challenge when choosing and integrating the increasing number of touchpoints needed for a positive brand experience...

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Saying Goodbye to Click-Based Measurement

Saying Goodbye to Click-Based Measurement

9y Nadia Tan

Saying Goodbye to Click-Based Measurement

Using proxies such as clicks is no longer valid in this multi-device world. Facebook's Nadia Tan explains why it's time to say goodbye to click-based ...

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Lessons From the High-Stakes World of Political Email

Lessons From the High-Stakes World of Political Email

9y Emily Alford

Lessons From the High-Stakes World of Political Em...

ClickZ recently spoke with the teams behind both Barack Obama's and Mitt Romney's presidential campaigns. Here's how email marketers can win inboxes l...

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What the Traditional Marketing Funnel Doesn’t Tell You!

What the Traditional Marketing Funnel Doesn’t Tell You!

9y Pelin Thorogood

What the Traditional Marketing Funnel Doesn’t Tell...

An updated marketing funnel can give marketers a leg up for last-minute Mother's Day promotions. Read More...

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The Power of Multichannel Attribution at TD Bank [#CZLNY]

The Power of Multichannel Attribution at TD Bank [#CZLNY]

9y Stephanie Miller

The Power of Multichannel Attribution at TD Bank [...

In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimizat...

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VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

9y Sophie Loras

VIDEO: Attribution Testing Is Everything, Says SAP...

In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Read More...

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Is Everything We’ve Ever Learned About Attribution Really Wrong?

Is Everything We’ve Ever Learned About Attribution Really Wrong?

10y Neil Mason

Is Everything We’ve Ever Learned About Attribution...

While there are certainly inherent problems with the typical attribution models in use today, it is possible to overcome them by asking three importan...

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Upgrade Your Analytics Insights With Fractional Attribution

Upgrade Your Analytics Insights With Fractional Attribution

10y Stephanie Miller

Upgrade Your Analytics Insights With Fractional At...

The insights that can be gleaned from effective attribution analysis can be very powerful for marketers - so why aren't we all doing it? Read More...

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Do You Actually Have an "Attribution" Problem Worth Solving?

Do You Actually Have an "Attribution" Problem Worth Solving?

10y Neil Mason

Do You Actually Have an "Attribution" Problem Wort...

Before deciding on an attribution methodology, such as a simple model, multi-touch model, or data-driven model, figure out how big the attribution pro...

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