6 retail brands who are nailing the app game
Ecommerce

6 retail brands who are nailing the app game

6y Mike O'Brien

6 retail brands who are nailing the app game

Researching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are...

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017
Content

18 lessons we can learn from Airbnb, Nike and IKEA in 2017

6y Tereza Litsa

18 lessons we can learn from Airbnb, Nike and IKEA...

2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...

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American Apparel: driving customer centricity in an omnichannel world
Acquisition

American Apparel: driving customer centricity in an omnichannel world

8y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

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How brands like KFC use innovative O2O strategies in China
Asia

How brands like KFC use innovative O2O strategies in China

8y Elisa Harca

How brands like KFC use innovative O2O strategies ...

Smart brands in China are implementing sophisticated and innovative online and offline strategies to capitalize on the Chinese consumer's mobile-first...

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How Moleskine is building a loyal customer base in China one experience at a time
Asia

How Moleskine is building a loyal customer base in China one experience at ...

8y Sophie Loras

How Moleskine is building a loyal customer base in...

Moleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Read Mo...

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Why the bricks and mortar retail store is not dead yet
Ecommerce

Why the bricks and mortar retail store is not dead yet

8y Ohad Hecht

Why the bricks and mortar retail store is not dead...

The role of the retail store in today’s digital age is changing, but plays an important step in the overall O2O customer purchase journey. Read More...

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Six omnichannel retailing lessons from Dr. Martens, UGG and VIP.com
Asia

Six omnichannel retailing lessons from Dr. Martens, UGG and VIP.com

8y Sophie Loras

Six omnichannel retailing lessons from Dr. Martens...

How can retail brands develop an omnichannel strategy for market entry into China? This was the focus of an ecommerce panel at this week's Retail Asia...

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Five tips for ensuring harmony between CIOs and CMOs
Ecommerce

Five tips for ensuring harmony between CIOs and CMOs

8y Jay Marwaha

Five tips for ensuring harmony between CIOs and CM...

Alex and Ani demonstrates how today's businesses must operate like silo-less ecommerce brands, avoiding friction between different departments. Read M...

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Tesco and M&S: seamlessness will be the new 'sadvertising' this Christmas
Ecommerce

Tesco and M&S: seamlessness will be the new 'sadvertising' this Christm...

8y Mike O'Brien

Tesco and M&S: seamlessness will be the new 's...

As the line between traditional and digital marketing gets blurrier, consistent, easy experiences will be what makes brands successful this holiday se...

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Q&A: The Entertainer on growing email and multichannel revenues
Ecommerce

Q&A: The Entertainer on growing email and multichannel revenues

8y Graham Charlton

Q&A: The Entertainer on growing email and mult...

Toy retailer The Entertainer recently reported some impressive figures, including 120% growth in mobile sales and a tripling of its email revenue.  Ro...

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How Majestic Wine joins up online and offline channels
Ecommerce

How Majestic Wine joins up online and offline channels

8y Graham Charlton

How Majestic Wine joins up online and offline chan...

We take a look at the ways Majestic Wine is implementing its multichannel retail strategy. Read More...

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