Airship introduces Airship Journeys for cross-channel experiences for the Mobile Era
Digital Marketing

Airship introduces Airship Journeys for cross-channel experiences for the M...

4y Mahir Prasad

Airship introduces Airship Journeys for cross-chan...

Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Read More...

View article
How Hyatt, Nissan, and Sony use Adobe Experience Manager to create personalized content at scale
Content

How Hyatt, Nissan, and Sony use Adobe Experience Manager to create personal...

5y Emily Alford

How Hyatt, Nissan, and Sony use Adobe Experience M...

Real world examples of brands that use Adobe Experience Manager, and how its implementation resolved the challenges they faced around CX, content, and...

View article
How does a multichannel marketing strategy improve revenue, retention, and conversion?
Digital Marketing

How does a multichannel marketing strategy improve revenue, retention, and ...

5y Emily Alford

How does a multichannel marketing strategy improve...

Benefits of a multichannel marketing strategy include a 15-35% revenue lift, 46% increase in app retention, and a 49% increase in conversion. Read Mor...

View article
Get the latest analysis and reports delivered to your inbox daily
Seven tips for multichannel marketing success
Multichannel

Seven tips for multichannel marketing success

5y Tessa Judge

Seven tips for multichannel marketing success

When customers switch from one brand to another, 64% are driven by a lack of relevance. Multichannel marketing tips for how to overcome that. Read Mor...

View article
Common mistakes to avoid when choosing an attribution model
Analytics

Common mistakes to avoid when choosing an attribution model

6y Tereza Litsa

Common mistakes to avoid when choosing an attribut...

You’re ready to pick an attribution model to measure the success of your marketing tactics. How do you know which one is right for you? Here’s how to ...

View article
18 lessons we can learn from Airbnb, Nike and IKEA in 2017
Content

18 lessons we can learn from Airbnb, Nike and IKEA in 2017

6y Tereza Litsa

18 lessons we can learn from Airbnb, Nike and IKEA...

2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...

View article
Make New Friends, Keep The Old: How brands can create unique digital shopper experiences
Content

Make New Friends, Keep The Old: How brands can create unique digital shoppe...

7y John Federman

Make New Friends, Keep The Old: How brands can cre...

As an industry, we now have an expanded opportunity to amplify product stories by delivering content that drives commerce. Read More...

View article
Three major developments that will shape multi-channel marketing in 2017
Marketing

Three major developments that will shape multi-channel marketing in 2017

7y Rebecca Sentance

Three major developments that will shape multi-cha...

What are some of the major developments that are likely to shape multi-channel marketing in 2017? Read More...

View article
What does the modern marketer look like in a multichannel world?
Analyzing Customer Data

What does the modern marketer look like in a multichannel world?

8y Sophie Loras

What does the modern marketer look like in a multi...

In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...

View article
Online-only retailers growing faster than multichannels: stats
Ecommerce

Online-only retailers growing faster than multichannels: stats

8y Graham Charlton

Online-only retailers growing faster than multicha...

New stats show a disparity in sales growth between pure-play online retailers and their multichannel counterparts.  IMRG stats show that between Janua...

View article
Quality counts for in-app purchasers
Acquisition

Quality counts for in-app purchasers

8y Sophie Loras

Quality counts for in-app purchasers

Only a fraction of users spend money on in-app purchases, but those who do, spend up big, according to a report from AppsFlyer. The State of In-App Sp...

View article
Why the bricks and mortar retail store is not dead yet
Ecommerce

Why the bricks and mortar retail store is not dead yet

8y Ohad Hecht

Why the bricks and mortar retail store is not dead...

The role of the retail store in today’s digital age is changing, but plays an important step in the overall O2O customer purchase journey. Read More...

View article
How retailers can improve the customer journey online and in-store
Ecommerce

How retailers can improve the customer journey online and in-store

8y Christopher Ratcliff

How retailers can improve the customer journey onl...

According to The Digital High Street 2020 Report, more than £150bn of retail sales are now influenced by digital. The same report also suggests that r...

View article
Why are we so bad at social media customer service?
Media

Why are we so bad at social media customer service?

8y Matt Owen

Why are we so bad at social media customer service...

While social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for ...

View article
Six cool innovations from this year's Retail Asia Expo
Asia

Six cool innovations from this year's Retail Asia Expo

8y Sophie Loras

Six cool innovations from this year's Retail Asia ...

There was a lot to digest at this week's Retail Asia Expo in Hong Kong, and the best way to contextualize some of it was a visit to the venue's intera...

View article
Mary Meeker report puts China (and WeChat) on the global stage
Asia

Mary Meeker report puts China (and WeChat) on the global stage

8y Sophie Loras

Mary Meeker report puts China (and WeChat) on the ...

This week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus. Read More...

View article
Five tips for ensuring harmony between CIOs and CMOs
Ecommerce

Five tips for ensuring harmony between CIOs and CMOs

8y Jay Marwaha

Five tips for ensuring harmony between CIOs and CM...

Alex and Ani demonstrates how today's businesses must operate like silo-less ecommerce brands, avoiding friction between different departments. Read M...

View article
Tesco and M&S: seamlessness will be the new 'sadvertising' this Christmas
Ecommerce

Tesco and M&S: seamlessness will be the new 'sadvertising' this Christm...

8y Mike O'Brien

Tesco and M&S: seamlessness will be the new 's...

As the line between traditional and digital marketing gets blurrier, consistent, easy experiences will be what makes brands successful this holiday se...

View article
Google AdWords launches new features for a mobile-first world
Display Advertising

Google AdWords launches new features for a mobile-first world

8y Sophie Loras

Google AdWords launches new features for a mobile-...

Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. Read More...

View article
Merging of largest, smallest screens delivers exciting opportunities
Mobile

Merging of largest, smallest screens delivers exciting opportunities

8y Joe Laszlo

Merging of largest, smallest screens delivers exci...

As more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world. Read More...

View article
How M&M's mastered multilingualism for its milestone birthday
Strategies

How M&M's mastered multilingualism for its milestone birthday

8y Mike O'Brien

How M&M's mastered multilingualism for its milesto...

A song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like i...

View article
Six ways to grow your app downloads and success
Mobile

Six ways to grow your app downloads and success

8y Michael Della Penna

Six ways to grow your app downloads and success

Media websites are in crisis. A rash of stories over the last few months covering budget cuts and layoffs across some of today’s largest outlets...

View article
What do China's new cross-border ecommerce laws mean for foreign brands?
Asia

What do China's new cross-border ecommerce laws mean for foreign brands?

8y Sophie Loras

What do China's new cross-border ecommerce laws me...

Foreign brands and Chinese ecommerce platforms were left scrambling this week after new cross-border ecommerce taxes came into effect on April 8. Read...

View article
If it 'doesn't make any f**king sense,' it's ripe for disruption
Conference Coverage

If it 'doesn't make any f**king sense,' it's ripe for disruption

8y Mike O'Brien

If it 'doesn't make any f**king sense,' it's ripe ...

As we've seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable. Read More...

View article
Economic slowdown in China means a booming ecommerce sector
Asia

Economic slowdown in China means a booming ecommerce sector

8y Sophie Loras

Economic slowdown in China means a booming ecommer...

As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging. Read More...

View article
Blenheim Chalcot acquires analytics firm iJento
Acquisition

Blenheim Chalcot acquires analytics firm iJento

8y Graham Charlton

Blenheim Chalcot acquires analytics firm iJento

Last week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of f...

View article
What is x-commerce and why should marketers care?
Asia

What is x-commerce and why should marketers care?

8y Sophie Loras

What is x-commerce and why should marketers care?

Mobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce. Read More...

View article
1 2 3 4