Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Read More...
View articleReal world examples of brands that use Adobe Experience Manager, and how its implementation resolved the challenges they faced around CX, content, and...
View articleBenefits of a multichannel marketing strategy include a 15-35% revenue lift, 46% increase in app retention, and a 49% increase in conversion. Read Mor...
View articleWhen customers switch from one brand to another, 64% are driven by a lack of relevance. Multichannel marketing tips for how to overcome that. Read Mor...
View articleYou’re ready to pick an attribution model to measure the success of your marketing tactics. How do you know which one is right for you? Here’s how to ...
View article2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...
View articleAs an industry, we now have an expanded opportunity to amplify product stories by delivering content that drives commerce. Read More...
View articleWhat are some of the major developments that are likely to shape multi-channel marketing in 2017? Read More...
View articleIn today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...
View articleNew stats show a disparity in sales growth between pure-play online retailers and their multichannel counterparts. IMRG stats show that between Janua...
View articleOnly a fraction of users spend money on in-app purchases, but those who do, spend up big, according to a report from AppsFlyer. The State of In-App Sp...
View articleThe role of the retail store in today’s digital age is changing, but plays an important step in the overall O2O customer purchase journey. Read More...
View articleAccording to The Digital High Street 2020 Report, more than £150bn of retail sales are now influenced by digital. The same report also suggests that r...
View articleWhile social media marketing campaigns have always grabbed the lion’s share of the headlines, customer service is the area where the real battles for ...
View articleThere was a lot to digest at this week's Retail Asia Expo in Hong Kong, and the best way to contextualize some of it was a visit to the venue's intera...
View articleThis week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus. Read More...
View articleAlex and Ani demonstrates how today's businesses must operate like silo-less ecommerce brands, avoiding friction between different departments. Read M...
View articleAs the line between traditional and digital marketing gets blurrier, consistent, easy experiences will be what makes brands successful this holiday se...
View articleGoogle has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. Read More...
View articleAs more outdoor and place-based inventory goes digital, we near an inflection point for this part of the digital advertising world. Read More...
View articleA song that's been trending on the iTunes for months was created as part of an M&M's promo. Mars helped it succeed by treating each channel like i...
View articleMedia websites are in crisis. A rash of stories over the last few months covering budget cuts and layoffs across some of today’s largest outlets...
View articleForeign brands and Chinese ecommerce platforms were left scrambling this week after new cross-border ecommerce taxes came into effect on April 8. Read...
View articleAs we've seen in the digital age, any industry can be disrupted at any time. But those with obvious inefficiencies are the most vulnerable. Read More...
View articleAs Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging. Read More...
View articleLast week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of f...
View articleMobile and the rise of on-demand services is fuelling a new form of commerce the IDC is calling xcommerce. Read More...
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