10 tips for Hollywood-style social storytelling
Asia

10 tips for Hollywood-style social storytelling

8y Sophie Loras

10 tips for Hollywood-style social storytelling

Content marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told. Read ...

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TV's problem is the TV itself
Display Advertising

TV's problem is the TV itself

8y Larry Allen

TV's problem is the TV itself

As traditional video formats fade further into obscurity, marketers need a multi-screen strategy driven by snackable media to successfully connect wit...

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Holiday shopping: what shoppers and retailers are really thinking
Ecommerce

Holiday shopping: what shoppers and retailers are really thinking

8y Jim Davidson

Holiday shopping: what shoppers and retailers are ...

Brands can use consumer expectations to dictate campaign strategy. Here's how targeting with special promotions can help marketers gain a competitive ...

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Why micro moments will require mobile magic
Media

Why micro moments will require mobile magic

8y Michael Della Penna

Why micro moments will require mobile magic

Micro moments collect and use data to predict consumers' needs, delivering answers before one even asks a question. Here's how to harness the power of...

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How Customers Perceive Your Social Media Challenges
Social

How Customers Perceive Your Social Media Challenges

9y Angie Pascale

How Customers Perceive Your Social Media Challenge...

These four solutions counter common challenges - lack of resources, engagement and revenue, and siloed channel strategies - that arise while cultivati...

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3 Tips for Mapping the Customer Journey
Data insights

3 Tips for Mapping the Customer Journey

9y Ellen Valentine

3 Tips for Mapping the Customer Journey

Use these three insights for visualizing, designing and mapping out the customer journey in order to effectively increase engagement across multiple c...

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5 Elements to Move from Segmentation to Personalization
Automation

5 Elements to Move from Segmentation to Personalization

9y Stephanie Miller

5 Elements to Move from Segmentation to Personaliz...

By using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience...

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Using Social Listening for Integrated Insights
Analytics

Using Social Listening for Integrated Insights

9y Andreas Krasser

Using Social Listening for Integrated Insights

Here's a four-step model for combining traditional insight generation methodologies with social media listening for better marketing. Read More...

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Back-To-School With Advanced Use Cases in Mar-Tech
Data insights

Back-To-School With Advanced Use Cases in Mar-Tech

9y Pelin Thorogood

Back-To-School With Advanced Use Cases in Mar-Tech

The ever-evolving digital marketing landscape requires marketers be aware of the latest advances in mar-tech. Here are four areas of the industry curr...

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Saying Goodbye to Click-Based Measurement
Analytics

Saying Goodbye to Click-Based Measurement

9y Nadia Tan

Saying Goodbye to Click-Based Measurement

Using proxies such as clicks is no longer valid in this multi-device world. Facebook's Nadia Tan explains why it's time to say goodbye to click-based ...

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The End of an Era: One-to-One Marketing Is Dead
Marketing

The End of an Era: One-to-One Marketing Is Dead

9y Jeanniey Mullen

The End of an Era: One-to-One Marketing Is Dead

You can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing st...

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What Makes a Winning Digital Campaign During Awards Season?
Asia

What Makes a Winning Digital Campaign During Awards Season?

9y Eric Leong

What Makes a Winning Digital Campaign During Award...

Winning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Er...

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Sprite Moves Online to Push Millennials In China Offline
Asia

Sprite Moves Online to Push Millennials In China Offline

9y Sophie Loras

Sprite Moves Online to Push Millennials In China O...

Sprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China....

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The Realities of Cross-Device Marketing in a Mobile Driven World: Part II
Asia

The Realities of Cross-Device Marketing in a Mobile Driven World: Part II

9y Rohit Kumar

The Realities of Cross-Device Marketing in a Mobil...

In this second part series on cross-device marketing, Rohit Kumar offers his tips for taking on this new channel of marketing head on. Read More...

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The Next Stop for Everywhere Marketing: Mobile Apps
Media

The Next Stop for Everywhere Marketing: Mobile Apps

9y Pelin Thorogood

The Next Stop for Everywhere Marketing: Mobile App...

Marketers would do well to double down on native apps, investing in agile optimization practices to deliver highly customized and relevant mobile expe...

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9 Ways the Retail Relationship is Changing
Asia

9 Ways the Retail Relationship is Changing

9y Stephen Hay

9 Ways the Retail Relationship is Changing

New opportunities abound for retail marketing as technology helps glean greater data collection and insight. Read More...

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What Every Brand Marketer Needs to Know About Digital Personalization
Data insights

What Every Brand Marketer Needs to Know About Digital Personalization

9y Jasmine Sandler

What Every Brand Marketer Needs to Know About Digi...

Consumers and business buyers alike have come to expect personalized shopping experiences, so it's essential to up your relationship marketing across ...

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5 Creative Ways to Stretch Costly Content Across Channels
Marketing

5 Creative Ways to Stretch Costly Content Across Channels

9y Robin Neifield

5 Creative Ways to Stretch Costly Content Across C...

While killer content can be costly, savvy marketers can stretch content across platforms to create brand affinity without being repetitive. Read More...

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Managing the Mobile Customer Journey
Media

Managing the Mobile Customer Journey

9y Michael Della Penna

Managing the Mobile Customer Journey

Delivering effective messages to consumers throughout their mobile journey requires coordination across multiple mobile channels throughout the entire...

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Email Re-Engagement Programs: Advice From Frank Underwood
Email

Email Re-Engagement Programs: Advice From Frank Underwood

9y Kara Trivunovic

Email Re-Engagement Programs: Advice From Frank Un...

Frank Underwood from Netflix's "House of Cards" may be a ruthless politician, but he might also just have some words of wisdom for the email marketing...

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The Art of 'Brandmance' for Customer Loyalty
Asia

The Art of 'Brandmance' for Customer Loyalty

9y Nick Annetts

The Art of 'Brandmance' for Customer Loyalty

All the best love stories start with a lot of romance, and developing brand loyalty is no different. Read More...

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#ISHOW: The Omnichannel Marketing Secret
Marketing

#ISHOW: The Omnichannel Marketing Secret

9y Jeanniey Mullen

#ISHOW: The Omnichannel Marketing Secret

Marketers today need to weave together the best marketing channels in order to create the most effective omnichannel strategy. Here's a clever acronym...

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The Power of Multichannel Attribution at TD Bank [#CZLNY]
Analytics

The Power of Multichannel Attribution at TD Bank [#CZLNY]

9y Stephanie Miller

The Power of Multichannel Attribution at TD Bank [...

In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimizat...

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What’s New in Mobile Video?
Media

What’s New in Mobile Video?

9y Tessa Wegert

What’s New in Mobile Video?

In this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies. Read More...

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3 Challenges in Multichannel Analytics
Analytics

3 Challenges in Multichannel Analytics

9y Andrew Edwards

3 Challenges in Multichannel Analytics

There are many solutions on the market for multichannel analytics, but most have their issues. Here is a look at some of the most common problems. Rea...

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Long Live Print…in an Omnichannel Marketing Plan
Media

Long Live Print…in an Omnichannel Marketing Plan

9y Tessa Wegert

Long Live Print…in an Omnichannel Marketing Plan

Print isn't dead - it still has its place within a wide-ranging omnichannel marketing strategy. Read More...

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The Marketing Cloud: Broken Promises or a Work in Progress?
Asia

The Marketing Cloud: Broken Promises or a Work in Progress?

9y Ohad Hecht

The Marketing Cloud: Broken Promises or a Work in ...

Has the cloud lived up to its marketing promises? For the time being, it is a work in a progress. Read More...

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