close

Strategy

Innovation

Insights

Stats & Tools

    Gartner report spotlights the four main kinds of attribution
    Analytics

    Gartner report spotlights the four main kinds of attribution

    4y Barry Levine

    Gartner report spotlights the four main kinds of a...

    Marketing leaders must take an integrated approach to marketing measurement methods for maximum insight, says new Gartner report. Read More...

    View article
    Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder
    Disruptive MarTech

    Cross-channel attribution via incrementality measurement: Measured CEO/Co-f...

    5y Kimberly Collins

    Cross-channel attribution via incrementality measu...

    D2C companies like Peloton are increasingly turning to incrementality measurement for attribution. Measured CEO Trevor Testwuide on why that's the cas...

    View article
    Customer data in retail 2019: Key research findings
    Analytics

    Customer data in retail 2019: Key research findings

    5y Charlie Braithwaite

    Customer data in retail 2019: Key research finding...

    Findings from recent research report on use of customer data in retail for 2019. Percent of businesses who collect customer data, think they "use it e...

    View article
    Get the latest analysis and reports delivered to your inbox daily