Four takeaways for CMOs from Mobile World Congress 2019
Industry Developments

Four takeaways for CMOs from Mobile World Congress 2019

5y Mike Herrick

Four takeaways for CMOs from Mobile World Congress...

Nearly 110,000 people attended last week's huge event in Barcelona. 5G prototypes, D2C tech brands, and GDPR were just a few of the main takeaways. Re...

View article
Bank of America's Lou Paskalis on mobile: think marketing not advertising
Media

Bank of America's Lou Paskalis on mobile: think marketing not advertising

8y Andy Favell

Bank of America's Lou Paskalis on mobile: think ma...

“The old-world rules of reach, frequency and scale don’t work anymore. The new world is about engagement, value exchange and utility-based marketing.”...

View article
Get the latest analysis and reports delivered to your inbox daily