Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding value and purpose?
There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are our top five, based on email, social, SEO, engagement and buzz.
Wendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pages.
Many marketers have integrated their social and email campaigns, though industry experts are divided on whether social is actually useful in expanding an email campaign.
Social media played a big role in President Obama's campaign four years ago. Hillary Clinton announcing her candidacy via YouTube shows that trend will likely continue.
Even with all the changes the social media world has seen in the past seven years, there are still several basic pieces of advice that hold true.
Ad sales brought the social games publisher $74.5 million in 2011.
New data from comScore shows who’s running ads driving users to Facebook, and who's advertising on social sites.
More ad networks are buying or creating media.
Top-10 ad network is proud owner of fallen social kingpin.