Marketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with...
View articleDespite all the hype, AR and VR haven’t yet achieved critical mass, but the best is yet to come. Here are four things to keep in mind as that happens....
View articleThough still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding ...
View articleThere are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are ...
View articleWendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business pa...
View articleMany marketers have integrated their social and email campaigns, though industry experts are divided on whether social is actually useful in expanding...
View articleSocial media played a big role in President Obama's campaign four years ago. Hillary Clinton announcing her candidacy via YouTube shows that trend wil...
View articleEven with all the changes the social media world has seen in the past seven years, there are still several basic pieces of advice that hold true. Read...
View articleAd sales brought the social games publisher $74.5 million in 2011. Read More...
View articleNew data from comScore shows who’s running ads driving users to Facebook, and who's advertising on social sites. Read More...
View articleMore ad networks are buying or creating media. Read More...
View articleTop-10 ad network is proud owner of fallen social kingpin. Read More...
View articleTough love for sales and marketing efforts. Read More...
View articleNew ad formats and other tweaks as company stays focused on music and Gen-Y. Read More...
View articleLions, tigers, bears, and quid pro quo. Part one of a three-part series. Read More...
View articleAiling social network says around 500 staff will be laid off, including those in the U.K., Germany, and Australia. Read More...
View articleWith so many new ad units to choose from, 2011 promises to be an exciting year in online advertising. Second in a two-part series. Read More...
View articleAiling social network extends existing search agreement and will also work with Google on display. Read More...
View articleBoth platforms will center on music and artist interaction, with richer advertising in the app experience. Read More...
View articleThe "Mashup of Facebook," which uses Facebook profile interests to inform entertainment news streams on MySpace, will appear to many like MySpace's la...
View articleCompany says its investment in consumer insights and research is helping drive creation of new ad products Read More...
View articleA profile of a company that profiles consumers. Read More
View articleReach of ads on MySpace, Twitter, and LinkedIn trail by comparison, comScore estimates. Read More...
View articleA hip hop contest aimed at African American and Latino men is a hit thanks in part to activity on the site. Read More...
View articleIntegration follows the departure of the unit's President, Adam Bain, to Twitter. Read More...
View articleIt’s time to review what you learned from last year's holiday season, assess your e-mail program's performance, look for ways to fine tune it, and sta...
View articleThe social site will launch 'Facebook Live' tonight with an America Ferrera interview. Read More...
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