Display is a long way from dead. In fact, new technology is making it possible for traditional display to be more beautiful and engaging than ever with the introduction of hyper-targeted video.
Regardless of the viewability issue, bot traffic and fraudulent practices, display advertising can be very effective when it’s done right.
Programmatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading?
Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display ads for all the digital dilettantes out there.
A fiscally conservative alternative to pre-roll ads, here's why retailers should consider using outstream video to showcase brand content during the holiday shopping season.
In a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your business stay relevant.
People are instinctively drawn to brands that are considered more authentic than their competitors. How can your brand win?
Now that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platforms for their ad campaigns.
It's no surprise that users want a fluid navigation while online, but certain ad formats have hindered this. Based our knowledge of what doesn't work, how can we define sustainable digital advertising?
Allrecipes.com launched a new look last month, when the site became more social. Many users were angry about the change, though the company has seen more search share and social activity.