Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016.
As virtual reality becomes more accessible, it's getting out of its novelty phase. But could it disrupt e-commerce? A very cool experience at CES in Vegas makes us think that it could, but industry experts see both sides.
Native advertising is all the rage in digital marketing, though not everyone quite gets it. Here are some of its pluses and minuses, as well as examples of good and bad.
Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your customers are and what they want.
Digital marketing is everywhere, but new research shows that sponsored social posts are actually getting noticed, explaining their growing popularity.
Display is a long way from dead. In fact, new technology is making it possible for traditional display to be more beautiful and engaging than ever with the introduction of hyper-targeted video.
Regardless of the viewability issue, bot traffic and fraudulent practices, display advertising can be very effective when it’s done right.
Programmatic video is not as mature as programmatic display advertising. What are the challenges in this automated ad offering and where is it heading?
Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display ads for all the digital dilettantes out there.
A fiscally conservative alternative to pre-roll ads, here's why retailers should consider using outstream video to showcase brand content during the holiday shopping season.