A fiscally conservative alternative to pre-roll ads, here's why retailers should consider using outstream video to showcase brand content during the h...
View articleIn a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your ...
View articlePeople are instinctively drawn to brands that are considered more authentic than their competitors. How can your brand win? Read More...
View articleNow that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platf...
View articleIt's no surprise that users want a fluid navigation while online, but certain ad formats have hindered this. Based our knowledge of what doesn't work,...
View articleAllrecipes.com launched a new look last month, when the site became more social. Many users were angry about the change, though the company has seen m...
View articleAs advertising authorities, it's important to know that the ability to comprehend the subtext of clients’ concerns and questions makes it easier to fi...
View articleAn Advertising Week panel on mobilizing data agreed that the most important thing to keep in mind is that there is no mobile experience. Mobile is now...
View articleWhen it comes to visual content, what are some big dos and dont's? We reached out to some of the top dogs at Pinterest, Tumblr, Killer Infographics an...
View articleIndustry leaders have different feelings on whether native advertising is content marketing, but maybe the answer lies in the middle: it can be, but m...
View articleBecause Facebook, Snapchat, and YouTube each have different standards for measuring viewed content, marketers must contribute video in diverse formats...
View articleImgur's growing community of Millennial males makes the photo sharing site a prime advertising spot for brands like eBay and Starz. Read More...
View articleTwitter Audience Platform is designed to drive video views and Tweet engagements, both of which are now available for the first time in beta to all ma...
View articleMarketers shouldn't discount the power of long-form blogs because they're conducive to high levels of engagement from potential consumers. Read More...
View articleAt ClickZ Live San Francisco, Kevin Knight, head of agency and brand strategy at Pinterest, will discuss the efficient functionality of native and the...
View articleIn San Francisco, Lauri Baker, vice president of content partnerships at AOL, will discuss engagement as it relates to the line between sponsored and ...
View articleOn Monday, Twitter removed all custom background images from user profiles. Marketers are divided on whether or not this move means that the white spa...
View articleIt's no longer enough to simply drive in leads and nurture them along their path to purchase. Marketers must strive to build relationships with custom...
View articleFocusing on your blog and native advertising - and being more like KISS - are just a few tips Jason Miller, senior content marketing manager at Linked...
View articleLinkedIn's Nellie Chan outlines how thoughtfully created native content can develop long-lasting engagement on social media. Read More...
View articleTruffle Pig, the partnership between Snapchat, WPP, and Mail Online, had everyone talking at Cannes. CEO Alexander Jutkowitz tells ClickZ Truffle Pig'...
View articleIn the video interview, Sean Rad, founder and president of Tinder, explained the marketing strategy, as well as the math and science behind the swipe....
View articleAt Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in? Read More...
View articleMany platforms have embraced native advertising in recent months. This columnist explores how it's been going so far for Polyvore, Pinterest, Instagra...
View articleIn an ever-changing digital advertising space, marketers who don't get on board with mobile video advertising, native advertising and analyzing consum...
View articleThough native advertising is currently the apple of the industry's eye, banner ads are still relevant, as programmatic buying and big data make them m...
View articleIf publishers serve misleading native ads, the Federal Trade Commission (FTC) could soon begin to hold them responsible. Read More...
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